What builds brand loyalty? Speaking to consumers with the right message, in the right channel at the right time. Transform your retail and consumer products business through the use of data analytics. Register for IBM Amplify 2016, to be held at the Tampa Convention Center from May 16 to 19.
The just-released Forrester Wave Report identifies the vendors who are doing data right, based on a set of hefty criteria that measures factors such as client success, product fit and Forrester client demand. In today's new world of marketing, ask yourself these five questions when analyzing your
In this omni channel world, consumers leave clues about their purchasing decisions at every touch point. What data analytics can you leverage to optimize your marketing message and merchandising? Well, it turns out, a lot.
Today's consumers tend to be constantly connected, digitally savvy, convenience-loving and price-sensitive. This is true for all industries and is changing the ways banks are doing business. To keep a customer, banks need to find ways to optimize each interaction and they are able to do this with
Fraud is a primary concern for financial institutions, particularly in the relatively porous channels opened by electronic banking and payments, which have seen notable exploitation by organized crime. However, some leading financial institutions have used emerging big data and analytics
Explore the IBM i2 Summit for a Safer Planet in pictures taken from general and breakout sessions. Experts in various security-related fields—including law enforcement, emergency management, defense/national security, cyberthreat intelligence and counter-fraud—gathered to discuss new, more
Digital, social and mobile technologies have primed consumers to expect convenient, personalized interactions and fast, easy access to information. IBM Consumer Insights and Engagement integrates consumer data, analytics and marketing systems of engagement.