As they compete in the modern business environment, companies are increasingly looking to sophisticated analytics and cognitive capabilities to help them gain an deep understanding of what matters to their clients. By knowing their customers well, organizations can provide targeted, personalized
IBM test data management (TDM) services are designed to satisfy the demands of enterprises trying to take advantage of test data and environment management solutions for complex IT deployments. TDM services cater to test data discovery, subset production, masking, test data refresh, automation of
Customer churn and fraudulent claims in today’s insurance industry can translate to losses for providers. Insurance organizations can stay one step ahead by deploying predictive analytics to determine future outcomes.
Meeting today’s dynamic data requirements goes beyond technology that focuses on operational capture, decision-support-oriented consumption, and data governance. Enterprise architects need to take into account a wider array of data sources and establish a performance measurement plan that tracks
Are you looking for a way to grow your business? By proactively managing customer relationships through predictive analytics, insurance companies can retain customers and increase revenues through cross-sell and up-sell opportunities. Customer analytics give organizations insight into customer
In October 2014, Forrester Consulting worked with IBM on a commissioned study to analyze the total economic impact that IBM’s Information Management solutions have on three specific big data use cases to help its customers solve important business problems.
Through interviews and data aggregation
Experiencing exponential growth in business, the VAASAN Group couldn’t accurately forecast fluctuating sales orders across the Nordic region.
The VAASAN Group now uses a powerful business intelligence solution that identifies trends in customer demand and generates a rolling sales forecast,
For banks today, having more ways to communicate with customers is a good thing. But it has also made it harder for banks to figure out where and how to most profitably commit their marketing resources.
Leveraging predictive analytics, First Tennessee Bank is applying the ultimate acid test. It’s
This new commissioned study conducted by Forrester Consulting on behalf of IBM dives deeper into the trends surrounding big data and analytics to strategically examine the goals, challenges, and impact associated with customer analytics.
This white paper outlines the latest customer analytics opportunities and challenges facing sales, marketing, and customer service decision makers. It draws on IDC's research into big data and analytics (BDA) business and technology trends and provides recommendations for organizations looking to
The potential to leverage big data is unlimited. Each industry has its own unique challenges that can benefit from using big data for new insights and improved decision-making. This White Paper offers an in-depth discussion on how you can use big data analytics to enhance experience while
This paper defines what big data analytics mean to Communications Service Providers (CSPs), provides an overview of their most valuable uses in telecommunications, outlines what companies must look for as they adopt new big data analytics solutions and discusses how IBM can help.