Many marketing concerns have seen the light when it comes to the application of big data analysis as a means of outthinking the competition. Discover three best practices for implementing big data analytics for good data science in marketing initiatives.
Chris Snow, a data and application architect, enjoys helping customers with their data architectures and is working extensively on an open source app project in his spare time. Hear what Snow has to say about his IT experience spanning several industries, his current efforts with customers and his
The evolving Internet of Things is fueling a rise in the adoption of streaming analytics across a growing number of industries. Learn more about the rising adoption of real-time streaming analytics in industries and top use cases cited in the recent “Bloor Market Report on Streaming Analytics 2016.”
The transformation of the streaming analytics market demonstrates how business process automation is being driven by innovative open source projects and an ever-increasing world of sensor-derived data. See how IBM fared among 14 commercial providers of streaming analytics in a recent Bloor Market
Maybe classifying data as structured or unstructured isn’t so simple. What is structured to some may not be structured to others and vice versa. When it comes to the business value of data, consider another way to look at data—whether it is repetitive data or non-repetitive data.
When I spoke with Derek Schoettle, General Manager, Analytics Platform Services, the subject of open source capabilities came up a few times. Data is going to change the culture of business, and in fact it becomes the culture when you truly embrace it.
Insights from CIOs can reveal a lot about the industries in which they operate, and hearing from IBM’s CIO is no exception. Check out these highlights from a recent podcast featuring Jeff Smith, CIO at IBM, who offers a glimpse at his idea of focusing on culture, a story of transformation, the CIO’
Data analytics is fueling new strategies in law enforcement from the federal level down to local departments. Whether it's finding patterns across time and location, predicting new threats or linking resources to responders during major events, data is the future of proactive emergency plans.
How do you handle your semi-structured data? In this whitepaper from IBM Cloud Data Services, find out how keeping your data warehouse on the cloud can help you gain the competitive advantage by freeing valuable resources.
Social media has taken the retail industry on an extraordinary, tangential path for gaining a deeper understanding of the consumer. See what several big data experts have to say about the impact social media data and analysis of customer conversations have on the consumer experience.
The television industry may have found a new way to measure its audience. When paired with analytics, automatic content recognition technology shows content providers what their audiences are watching, allowing them to engage viewers and offer relevant content on a second screen.
Travel providers are increasingly turning to data insights around demand, predictive intelligence and social analytics to empower and elevate their marketing promotions and offers. Businesses in the travel space can leverage past seasons' data to make next season's guests and travelers happier and
Marketers of the past relied on intuition to determine if creative campaigns were working, and focus groups to understand how customers engaged with their brand. The exponential growth of channels on which the customer can interact with brands has meant not only the downfall of the linear customer
Human resources has always been about people: attracting people, finding the right people for the right role, supporting and developing the people you do choose to hire. Historically, that process has relied heavily on human intuition. Now, like other industries, HR is being transformed by the
Bringing analytics to the C-suite doesn’t have to be a struggle. Learn how you can tailor your analytics conversations to help your executive colleagues throw open the door to new vistas of business opportunity.