http://www.ibmbigdatahub.com - The idea of becoming a customer centric organization seems to be at the forefront of executives and managers minds. But for many organizations, taking the steps to become more customer-centric are challenging.
Scott Groenendal, program director for big data
#CXO chat—February 17, 2014—12 p.m. EST & 5 p.m. GMT
“There's nothing that can invigorate a struggling company like a major change. Maybe it's the adoption of a new strategy to boost revenue, the introduction of a new product or service or the chance to acquire a competitor. But when top
We all know we need to use insight to engage with customers, the question most of us are still grappling with is how? How do we create a strategy for handling big data and is there anything we can learn from the sports teams like England Rugby about how they use analytics to engage their fans?
Big Data & Analytics Heroes
Deva AnnamalaiSr. Vice President, Marketing Technology and Data Insights, Zions Bancorporation
"Banking as an industry is generating [a] voluminous amount of data about customer transactions and behavior. Customers are actively engaged with the mobile channel where they check balances, open new accounts, make transfers, pay bills, deposit checks, redeem loyalty offers and a whole variety of
In sports, a great deal of thought goes into creating winning teams. Choosing the right players, getting everyone on the same page, practicing handoffs and executing a clever playbook are how winning sports teams are created. In a recent #CXO tweet chat these same success factors were discussed as
Customer experience is deceptively qualitative. Your customer engagement channels continuously produce big data that describes every aspect of that experience. To the extent that you don't measure, manage and govern that data as a key business resource—and analyze it with every quantitative tool in
#CXO chat—February 10, 2014—12 p.m. EST & 5 p.m. GMT
Sporting organisations like England Rugby and Wimbledon are constantly looking for new ways to uncover hidden insights from big data to up their game, grow participation in their sport and expand their fan base. More and more of these
With so much potential for big data, it’s important to take a step back and examine what can actually be accomplished with it. In the #CXO (Customer Experience Optimization) Twitter chat on January 27, 2014 there were several opinions on whether data always creates an advantage.
No one really knows if mobile wellness apps will improve health, at least not yet. The market stats certainly indicate the fascination with mobile health apps:
Juniper Research says that by 2016, 3M patients worldwide will be using remote monitoring devices that use a smart phone as a hub to
The potential to leverage big data is unlimited. Each industry has its own unique challenges that can benefit from using big data for new insights and improved decision-making. This White Paper offers an in-depth discussion on how you can use big data analytics to enhance experience while
Swanie Tolentino, retail big data solutions & marketing leader at IBM, discusses key points from a research study titled, "The Real-world use of Big Data in Retail: How Innovative Retailers Extract Value from Uncertain Data." She also relates examples of how retailers are using big data and
Gaining a 360 view of customers can provide organizations with valuable information about how to better serve their customers and foster greater brand loyalty. But traditionally, marketers use costly and time-consuming methods to gain that knowledge. Now, data-driven insights are generating a
Doug Stephens (@RetailProphet) is one of the world’s foremost retail industry futurists and author of the groundbreaking book, The Retail Revival: Re-Imagining Business for the New Age of Consumerism. His work and thinking have influenced many of North America’s best-known retailers, agencies and