http://www.ibmbigdatahub.com - The idea of becoming a customer centric organization seems to be at the forefront of executives and managers minds. But for many organizations, taking the steps to become more customer-centric are challenging.
Scott Groenendal, program director for big data
#CXO chat—February 17, 2014—12 p.m. EST & 5 p.m. GMT
“There's nothing that can invigorate a struggling company like a major change. Maybe it's the adoption of a new strategy to boost revenue, the introduction of a new product or service or the chance to acquire a competitor. But when top
We all know we need to use insight to engage with customers, the question most of us are still grappling with is how? How do we create a strategy for handling big data and is there anything we can learn from the sports teams like England Rugby about how they use analytics to engage their fans?
Big Data & Analytics Heroes
Deva AnnamalaiSr. Vice President, Marketing Technology and Data Insights, Zions Bancorporation
"Banking as an industry is generating [a] voluminous amount of data about customer transactions and behavior. Customers are actively engaged with the mobile channel where they check balances, open new accounts, make transfers, pay bills, deposit checks, redeem loyalty offers and a whole variety of
In sports, a great deal of thought goes into creating winning teams. Choosing the right players, getting everyone on the same page, practicing handoffs and executing a clever playbook are how winning sports teams are created. In a recent #CXO tweet chat these same success factors were discussed as
Customer experience is deceptively qualitative. Your customer engagement channels continuously produce big data that describes every aspect of that experience. To the extent that you don't measure, manage and govern that data as a key business resource—and analyze it with every quantitative tool in
#CXO chat—February 10, 2014—12 p.m. EST & 5 p.m. GMT
Sporting organisations like England Rugby and Wimbledon are constantly looking for new ways to uncover hidden insights from big data to up their game, grow participation in their sport and expand their fan base. More and more of these
With so much potential for big data, it’s important to take a step back and examine what can actually be accomplished with it. In the #CXO (Customer Experience Optimization) Twitter chat on January 27, 2014 there were several opinions on whether data always creates an advantage.
In a recent #CXO Twitter chat Jim Marous, SVP, Corporate Development at New Control and Bank Marketing Expert, lead a spirited conversation on “Innovation in Banking." Here is a glimpse of that discussion.
In a recent Twitter chat, Jennifer Maldonado, Sr. Program Manager, Global Client Experience Cornerstone OnDemand lead a lively discussion on “The Matter of Loyalty.” Here is a glimpse of that conversation.
“Many business leaders today face a dynamic set of challenges. How does one choose employees who have the talents and interpersonal qualities necessary to deliver memorable customer experiences? How can leaders bring on board, train, and acculturate team members so that they develop a passion for
“Today’s marketplace is competitive. Successful leaders are infusing analytics throughout their enterprise to drive smarter decisions, enable faster actions and optimize outcomes. Business and technology executives alike are racing to convert data-driven insights into meaningful results." [Excerpt