Congratulations! Your organization now has a cool new (Hadoop) engine and you are interested in taking it out for a spin. What are you going to do with it? If you're like most organizations, you're going to perform customer analytics, such as customer loyalty, up-sell and more.
What is the first thing that you must do? KYC: Know Your Customer. You want to leverage ALL customer data: structured data conveniently located in your organization's systems and applications as well as unstructured data like documents, call center notes and social data. With IBM's unique partnership with Twitter, social data is more accessible than ever.
But how do you accurately link all of that together? This is why we built IBM InfoSphere Big Match for Hadoop (Big Match). Big Match combines, at Hadoop scale, all (structured, unstructured, internal, external) customer information from disparate sources, so that you can focus your time on analysis, not on data manipulation. Put your customer analytics in overdrive with Big Match.