A financial software company sought to analyze customer engagements to improve product quality and increase retention. It also wanted to increase marketing return on investment and targeting precision using behavioral variables. The company deployed an IBM Netezza data warehouse appliance, which enables it to perform next-generation analytics in order to consistently and ontinuously improve its service. As a result, the company has achieved higher customer satisfaction scores; projected USD10 million revenue lift within 12 months; and improved its ability to detect and correct cross-channel cannibalization.
The Beacon Institute for Rivers and Estuaries, Clarkson University and IBM are working together to instrument the Hudson River. The data that's being collected can be analyzed in real time using IBM analytics technology. The river is serving as a model for all the rivers of the world so we can all learn how to use water more efficiently.
Working with IBM and IBM Premier Business Partner IT Consultings, Automercados integrated data across its 15 stores and corporate systems to enable the sharing of trusted information and gain greater insight into operations.
Barnes & Noble improved communications with suppliers by deploying a web-based sales and inventory portal on a pre-integrated, pre-optimized data warehouse appliance from IBM. Publishers log on to get metrics on sales and inventory, then use the information to optimize inventory levels and avoid costly returns and stock-outs.
Battelle is spearheading a bold experiment in electric power conservation in the U.S. Pacific Northwest that will help reduce the region’s carbon footprint, smooth out peaks in electricity use, and better integrate intermittent renewable resources—like solar and wind power— to help keep future costs from rising as quickly as they otherwise would. The project provides unprecedented insight into the cost of electricity at any point in time, relaying information about varying demand levels to support informed consumption decisions.
To maximize its ability to meet members’ healthcare needs, Blue Cross Blue Shield of Massachusetts (BCBSMA) is a careful steward of the premium dollar. Nearly 90 percent of every premium dollar received is used to pay the medical expenses of its members – which means that operational costs must be kept to 10 percent or less. Achieving this target requires a detailed understanding of cost and risk in all areas of the business, creating a significant demand for business analytics. BCBSMA has combined IBM Cognos Business Intelligence with an IBM Netezza data warehouse appliance to provide lightning-fast analysis of medical and financial data. The solution is used to create sophisticated reports on clinical and financial risk, operational efficiency, and helps to identify opportunities for strategic and competitive advantage.
Brigham and Women's Hospital was seeking a non-traditional information management solution that would change the game, ultimately developing into a research tool that could learn over time, bringing the very latest drug effectiveness and interaction data right to patients’ bedsides. The BWH information management solution handles massive data volumes and delivers analytics quickly, enabling the research team to conduct multiple drug studies simultaneously, and design, test and apply new algorithms to identify drug risk warning signals.
Catalina Marketing's VP of Business Intelligence Solutions explains how the company is staying ahead of the curve by implementing a high-performance predictive analytics solution based on IBM Netezza data warehouse appliances.
With its 300 nationwide department stores, Dillard's created a huge volume of logistical and customer data. Needing a business intelligence solution to organize and process this massive data and enable better business decisions, Dillard's turned to IBM's Smart 7600 System. This analytics environment provided comprehensive data analysis and metrics to improve decision-making about logistics, pricing, and customer relationships without swelling Dillard's IT budget.