IBM Netezza Blog

Marketing at the Speed of Thought

February 8, 2012 | by Dai Clegg, VP product marketing, Acunu
I was speaking at a conference last week (Heliview BI, in Holland) and my theme, as is pretty usual now, was the place of the data warehouse in a big data strategy. I had a packed room, but I suspect, it was the title not my reputation that filled it. It went well, as it usually does. I think that’...

Will the real appliance please stand up

February 6, 2012 | by Adam Ronthal, Sr. Technical Marketing Analyst, IBM
The term "appliance" is liberally used by many vendors in the big data space these days. It seems that almost everyone has latched onto the term and it is being used not only to define data warehousing and analytic product offerings, but also to subtly (or not so subtly in some cases) set customer...

Customers move to Netezza in days, not months

February 3, 2012 | by Dwaine Snow, OLTP and Data Warehouse Competitive Analyst, IBM
A number of Teradata customers have moved some or all of their data and analytic applications to IBM Netezza data warehouse appliances. The reasons these customers give for their move invariably include: Time to value Agility and the ability to grow with new workloads Reducing their cost...

Big recognition for IBM big data

February 3, 2012 | by Anjul Bhambhri, Vice President, IBM Big Data
These days, it’s hard to find a business conference or read a publication that doesn’t talk about big data. Even the recent World Economic Forum in Davos, Switzerland, featured more than 40 presentations on this hot technology. Because of all the recent talk, many people think big data is new....

Agile Analytics

January 26, 2012 | by Thomas Dinsmore, Solution Architect, Advanced Analytics, Netezza, an IBM Company
Is 2012 the year of Agile Analytics?  Recent publications show growing interest in the application of Agile methods to analytics: Ken Collier, an Agile pioneer, tackles analytics in his aptly named new book Agile Analytics.  A quick Google search surfaces a number of recent blogs and articles...

Retailers who embrace the modern cross-channel shopper can become customer driven

January 24, 2012 | by Farrukh Khan, General Manager, Distribution Sector (Retail, CPG, Travel & Transportation), IBM Netezza & Big Data Platforms
In talking to customers, analysts and partners at the National Retail Federation “Big Show” last week, it was clear to me that retailers are trying to find the “holy grail” in the cross-channel retailing environment that offers “one view of the customer across all channels.” Power has shifted to...

Oracle Big Data Appliance Now Available for Big Spenders

January 13, 2012 | by Glen Sheffield, Data Warehouse Competitive Analyst, IBM
Still NOT Positioned For Analytics Oracle’s Big Data Appliance, originally announced in October 2011, is now officially for sale and includes the Cloudera distribution of Hadoop. Despite the inclusion of Cloudera, Oracle's position on Hadoop remains fundamentally different than IBM. IBM embraces...

Analytics - A New Way for Business to Drive Top Line Revenues

December 12, 2011 | by Mike Kearney, Sr. Product Marketing Director
Cutting costs and improving process efficiencies are common paths businesses take to boosting their bottom line. The difficultly of driving top line revenues makes this a road less traveled. IBM Netezza customers are showing the way - use advanced analytics on big data to grow top line revenues....

Are you really who I think you are?

December 8, 2011 | by Farrukh Khan, General Manager, Distribution Sector (Retail, CPG, Travel & Transportation), IBM Netezza & Big Data Platforms
The promise of higher online sales on Black Friday, Cyber Monday and throughout the holiday season creates a real incentive for retailers to improve their understanding of consumers. “If I can really narrow down and profile my customers better, I should be able to make them an offer they can’t...

Marketing with Big Data: Customer Spotlight Merkle

December 8, 2011 | by Krishnan Parasuraman, CTO, Digital Media and General Business, Netezza, an IBM Company
Architecting Big Data Solutions Series "Our real secret sauce is to take our analytical skills and capabilities and blend that with our offerings around Big Data technologies to execute more effective marketing for our clients", says Russ Pearlman, CTO of Merkle Inc. We are seeing a growing trend,...