IBM Netezza Blog

The Importance of Agility for Analytic Applications

April 20, 2012 | by Dwaine Snow, OLTP and Data Warehouse Competitive Analyst, IBM
In the context of data warehousing, agility means that the system can quickly and easily adapt to and accommodate; changes in data volumes, new data sources, new subject areas, new applications and/or new users. In order for a data warehouse to be able to do this, it needs to be able to run any...

Rethinking data management

April 3, 2012 | by Mike Kearney, Sr. Product Marketing Director
When I hear the term inventory management industries that first spring to mind are manufacturing and retail, so I listened closely when I heard a specialist from our financial services team using the term. Banks and other finance companies must exercise tight control of their computing assets to...

Appliances are easy to use

March 27, 2012 | by Adam Ronthal, Sr. Technical Marketing Analyst, IBM
In this post, I will explore the most important of the golden rules of appliances - appliances are easy to use. For my discussions of the first two rules, see my previous posts appliances are Plug and Play and appliances are purpose-built.

Business Transformational Analytics Performance, and Cat Food

March 7, 2012 | by Dai Clegg, VP product marketing, Acunu
Last week I was in Bucharest and Ljubljana, but before I headed to the airport on Monday I recorded a webinar – doubtless I’ll be blowing my own brass section about how and when you can watch it, when I know that.  Usually for webinars, as for other presentations, I have my own slide deck, which is...

Real Innovators driving Real Value using IBM Netezza for Big Data Analytics

March 6, 2012 | by Michele Chambers, General Manager & VP Analytic Solutions, Netezza, an IBM Company
Digital Media companies are more than just marketing leaders. They are marketing innovators! In fact, when I think about the marketing service providers, content publishers and gaming firms we’ve talked to or worked with over the years, it’s easy to realize that they have been doing Big Data...

Appliances are purpose-built

March 5, 2012 | by Adam Ronthal, Sr. Technical Marketing Analyst, IBM
I’ve been working through my golden rules of appliances in my previous posts, and evaluating various vendor’s appliance claims as we go. Appliances are Plug and Play Appliances are purpose-built Appliances are easy to use

IBM - Another year of recognized leadership in the Gartner Magic Quadrant

February 21, 2012 | by Nancy Hensley, Director of Technical Marketing, IBM Analytics, IBM
Gartner has published their latest iteration of the Data Warehousing DBMS Magic Quadrant (MQ) – a report in which IBM has been in the Leader quadrant since the very first MQ issued in June 2001.

Appliances are Plug and Play

February 13, 2012 | by Adam Ronthal, Sr. Technical Marketing Analyst, IBM
In my previous post, I defined a framework by which to evaluate the appliance claims of data warehouse and analytic vendors. These truisms, which I have come to refer to as the golden rules of appliances are:

Marketing at the Speed of Thought

February 8, 2012 | by Dai Clegg, VP product marketing, Acunu
I was speaking at a conference last week (Heliview BI, in Holland) and my theme, as is pretty usual now, was the place of the data warehouse in a big data strategy. I had a packed room, but I suspect, it was the title not my reputation that filled it. It went well, as it usually does. I think that’...

Will the real appliance please stand up

February 6, 2012 | by Adam Ronthal, Sr. Technical Marketing Analyst, IBM
The term "appliance" is liberally used by many vendors in the big data space these days. It seems that almost everyone has latched onto the term and it is being used not only to define data warehousing and analytic product offerings, but also to subtly (or not so subtly in some cases) set customer...