Graph database technology powered by open source initiatives is helping fraud detection units catch intruders in the act of breaching data security. Tune in for an enlightening discussion of how modern approaches to analytics are bringing descriptive and predictive analytics together to help stop
In this omni channel world, consumers leave clues about their purchasing decisions at every touch point. What data analytics can you leverage to optimize your marketing message and merchandising? Well, it turns out, a lot.
In the past, leaders of CPG companies were limited by a lack of direct access to their consumers. Thanks to new technologies, this dynamic has completely changed. Supply chain leaders now can access a direct lens into their market and better focus their initiatives for improving operational
Marketers of the past relied on intuition to determine if creative campaigns were working, and focus groups to understand how customers engaged with their brand. The exponential growth of channels on which the customer can interact with brands has meant not only the downfall of the linear customer
Human resources has always been about people: attracting people, finding the right people for the right role, supporting and developing the people you do choose to hire. Historically, that process has relied heavily on human intuition. Now, like other industries, HR is being transformed by the
As competition heats up in the grocery aisle, big data is gaining traction as the tool supermarkets need to counter rivals and remain profitable. Grocery stores and other distribution centers can use data analytics to understand which products consumers are purchasing and which are bringing in the
Flight delays because of weather are inevitable for frequent flyers and infrequent travelers alike. Fortunately, we are living in an era in which applications such as the flight predictor app can be quickly and cost-effectively designed, built and tested to stay abreast of useful information for
It's harder than ever for CPG brands to capture consumer attention and wallet share. A solid micro-marketing strategy can help by segmenting consumers into smaller demographic groups and then delivering more personalization and relevance in messaging and offers.
Keeping up with millennials' shifting social media use is a daunting task for consumer product companies. Instead, modern marketers may need to emphasize values that are important to this cohort across digital channels.
Innovation in the CPG industry is critical. Market fragmentation is on the rise, which means established companies need to create a new competitive edge by building new business lines and adapting to meet consumers' expectations. Here's the role that big data plays in these essential product
One of the biggest challenges that CPG leaders face is a lack of predictability. Even with in-depth planning and market testing, there's no guarantee that a product will succeed once it reaches store shelves. Big data enables the analysis capabilities that brands need to launch high-performing
It's easier than ever for consumer packaged goods (CPG) brands to collect data from consumers through mobile applications and new Internet of Things (IoT) devices. Digital audiences are also more comfortable sharing personal information in exchange for product samples, great content or special
With consumer product warranties, companies can back the value behind the goods they sell. The challenge, however, is optimization. It's impossible to know ahead of time if a product is going to fail and generate unforeseen costs. Fortunately, big data can help.