Keeping up with millennials' shifting social media use is a daunting task for consumer product companies. Instead, modern marketers may need to emphasize values that are important to this cohort across digital channels.
Innovation in the CPG industry is critical. Market fragmentation is on the rise, which means established companies need to create a new competitive edge by building new business lines and adapting to meet consumers' expectations. Here's the role that big data plays in these essential product
One of the biggest challenges that CPG leaders face is a lack of predictability. Even with in-depth planning and market testing, there's no guarantee that a product will succeed once it reaches store shelves. Big data enables the analysis capabilities that brands need to launch high-performing
It's easier than ever for consumer packaged goods (CPG) brands to collect data from consumers through mobile applications and new Internet of Things (IoT) devices. Digital audiences are also more comfortable sharing personal information in exchange for product samples, great content or special
With consumer product warranties, companies can back the value behind the goods they sell. The challenge, however, is optimization. It's impossible to know ahead of time if a product is going to fail and generate unforeseen costs. Fortunately, big data can help.
Supply chain efficiency is the cornerstone of a healthy CPG business. It can often mean the difference between leading a market and being left behind, as complexity is at an all-time high. The typical organization needs a supply chain management system that caters to geodiverse markets, some of
Data engineers have much to learn from water management professionals, who have mastered the art of keeping filtered water on tap—ready at a moment’s notice. As information volumes begin to deluge data repositories and outpace traditional approaches, data professionals must use every tool at their
Three consumer products experts discuss the opportunities and challenges associated with enhancing the value of analytics in their industry in a conversation recorded during the IBM Insight 2015 conference, IBM’s largest annual data and analytics event.
Organizations in many sectors are paying closer attention than ever before to social sentiment to gain insight and understand about how their customers feel about their products and create ways to market products and services. Learn more about the importance of social sentiment through a range of
Documents created in organizations of all sizes represent potential knowledge within each organization. Information management (IM) professionals bring the analytical and creativity qualifications for mining information to build that knowledge. Discover the roles of IM professionals for applying