The consumer packaged goods (CPG) industry is changing in a big way. Developed and emerging markets are more fragmented than ever as consumers are relying on multiple channels to research and purchase products. As a result, the consumer product analytics field is growing in importance. Leveraging
Humankind is witnessing substantive paradigm shifts for big data that are transitioning business from recording and reporting approaches to analyzing and predicting practices. Take a look at some emerging data-centric use cases that reveal how automation, the Internet of Things and big data and
People have been using the four Vs (Volume, Velocity, Variety and Veracity) to describe big data, but all of the big data in the world is no good unless we can turn it into Value, the fifth V of big data.
Big data analytics is getting positively spooky in its ability to infer our intentions in real-time and in the context of our environments. In the Internet of Things (IoT) era, voice inputs, gestural interfaces, and data-driven inferences will be able to drive remote actions in your personal domain
With today’s sophisticated, connected customer, the traditional 360-degree view is not sufficient, so businesses are focusing on improving customer experience.
The key to enriching customer experience is an enhanced 360-degree view of the customer, which understands everything about your most
Infrastructure matters across all industries. IBM Big Data & Analytics solutions and the power of the IBM infrastructure enabled Coca-Cola Bottling Co. Consolidated to save money and speed transactions, The National Football League to find new ways to create more and better quality schedules
Wearable cognitive prosthetics sounds like science fiction, but it’s easily within the reach of today’s technology. From a healthcare analytics standpoint, image-analytics wearables could help many people who suffer from diverse memory, perception and learning impairments.
Big data and analytics are profoundly affecting the world around us. One of the focal points of my postings has been how big data and analytics affects, specifically, our personal privacy. An old and perhaps far too familiar twist on this has risen to the forefront of discussion and that is the
As CP companies continue to evolve strategies on driving brand loyalty and market differentiation, not only do they need to leverage the proliferation of consumer data, advances in analytics and digital marketing technology to engage consumers with greater relevance and timeliness, they also need
Apple’s product reveal on Tuesday introduced thrilling new capabilities in mobile. The launch of their Apply Pay program will allow iPhone users everywhere to forego credit cards. Management of this type of sensitive big data requires dependable information governance measures from the start. What
Data is emerging as the world’s newest natural resource and the basis for a new kind of competitive advantage. Yet, for many organizations, the increasing volume, variety and influx of data is straining their IT infrastructures—traditional infrastructure was never designed to handle the magnitude
Not every customer or prospect is ready to buy. This means that when you engage you must do so in the context of the buyer’s frame of reference, not solely as a seller ready to make a deal. But how is this done using big data and analytics?