The media and entertainment industry faces rising challenges when it comes to the delivery of over-the-top (OTT) content—audio, video and other media streamed over the Internet. Take a look at two key issues that are at the root of these challenges despite the advanced analytics platforms that
In the highly competitive video game industry, keeping players engaged and loyal is crucial in capturing a major share of this lucrative market. Doing so involves using big data analytics to harness innovation and understand what players expect.
Technology continues to change our lives in many ways. Consider the world of sports. Gone are the days when couch-bound sports fans or fans in attendance at arenas and stadiums took in games with their eyes only. Key advances in mobile and social computing provide great opportunities to engage fans
Every digital advertising campaign manager is faced with a stream of data, and along with that data comes an array of questions about clickthrough rates, advertising budgets and revenue. Discover how advanced analytics is helping advertising agencies stay afloat in a flood of data.
What can predictive analytics do for a sports club? Behavior-based predictive analytics technologies provided by IBM are poised to help the Ottawa Senators professional hockey club understand better than ever before the individual consumers who make up its fan base.
Just as today’s businesses need to speed operations and cut costs, the same goals hold true for major sporting events such as the Australian Open Tennis Championships. To help make the Australian Open 2016 event the ultimate experience for online fans and the fans in attendance, see how the IBM
During 2015, analytics helped bring the communications industry into the Cognitive Era. New analytics solutions transformed a variety of areas from professional tennis to energy. Here’s a look back at some of the highlights of this outgoing year.
How do the Ottawa Senators gain insight into fan interaction and prepare to engage with the millennials of the future? See how this professional hockey team is using IBM Fan Insight to identify and offer personal interactions to their customers, while promoting brand loyalty.
No venue can do without its customers—or the data they provide. By using advanced analytics to process real-time customer data, venues can provide their guests with ever more personalized and enjoyable experiences, keeping them coming back time and again.
Data analytics are poised to make a major breakthrough in sports in ways such as offering insight into the fan experience, collecting data from wearable technology and influencing coaching decisions. See how big data analytics have the potential to improve efficiency, accuracy and profitability in
Anyone involved in business can benefit from current data and analytics solutions—even Santa. In this “interview,” find out how the man in the red suit uses these solutions to gain insights into what kids want.
Millennials today take full advantage of the myriad ways of consuming content. But for media and entertainment companies, this fact presents a massive marketing challenge. But there are two secrets millennials don’t want you to know.