The latest executive report published by IBM Institute for Business Value puts the estimated cost of cyber crime to the global economy in a range of USD 375–575 billion per year. Reputational damage, which is hard to calculate, comes on top of all this. No industry and geography has remained
The Academy Awards provided a great example of the challenges of data integration. The business output of the data integration processes in the award ceremony is the announcement of a winner in a specific category.
January marked the release of the long awaited Hidden Figures movie featuring an all-star cast and highlighting the contributions of both women and IBM's technology to history. Hidden Figures tells the true story of three African-American female mathematicians, Katherine Johnson, Mary Jackson, and
One thing that a recent event in Beijing, China confirmed is there’s no shortage of interest in machine learning for developers in that region. Take a look at snapshots of event highlights featuring rich content on artificial intelligence, cognitive capabilities, machine learning and more presented
In today’s digital landscape, technology offers compelling motivation to capitalize on data-driven evolution opportunities for adding value on both the advertiser and consumer sides of the targeted digital marketing equation. Discover why understanding consumers and what they really want is
A real-time notifications system was a champ behind-the-scenes at The Championships, Wimbledon 2015 by enabling its digital and content team to break the news of a key tournament statistics milestone that scooped media organizations worldwide. See what value an extension to that system is adding to
In the media and entertainment industry, audience analysis should be priority one for executives. Listen to an audio presentation of a white paper that explores the industry trends and highlights that can drive widespread adoption of audience analytics.
Once a year, one of the smallest towns in Denmark becomes the fourth largest in the country during Europe’s Roskilde Festival. Fast, scaled and optimized, data keeps all 130,000 guests safely fed, hydrated and informed—in a sustainable, efficient and well-organized way.
How does a Grand Slam tournament reinvent itself to retain and grow its fan base around the world? By undergoing a digital transformation. Learn how IBM serves up real-time analytics on all platforms for the French Open.
Modern sports analytics involves more than gate receipts and turnstile data. Find out how sports teams of all kinds are turning to advanced analytics to help them attract new fans while offering their longtime supporters a compelling interactive experience that makes fans, new and old, an integral
The television industry may have found a new way to measure its audience. When paired with analytics, automatic content recognition technology shows content providers what their audiences are watching, allowing them to engage viewers and offer relevant content on a second screen.
Marketers of the past relied on intuition to determine if creative campaigns were working, and focus groups to understand how customers engaged with their brand. The exponential growth of channels on which the customer can interact with brands has meant not only the downfall of the linear customer