In today’s digital landscape, technology offers compelling motivation to capitalize on data-driven evolution opportunities for adding value on both the advertiser and consumer sides of the targeted digital marketing equation. Discover why understanding consumers and what they really want is
A real-time notifications system was a champ behind-the-scenes at The Championships, Wimbledon 2015 by enabling its digital and content team to break the news of a key tournament statistics milestone that scooped media organizations worldwide. See what value an extension to that system is adding to
In the media and entertainment industry, audience analysis should be priority one for executives. Listen to an audio presentation of a white paper that explores the industry trends and highlights that can drive widespread adoption of audience analytics.
Once a year, one of the smallest towns in Denmark becomes the fourth largest in the country during Europe’s Roskilde Festival. Fast, scaled and optimized, data keeps all 130,000 guests safely fed, hydrated and informed—in a sustainable, efficient and well-organized way.
How does a Grand Slam tournament reinvent itself to retain and grow its fan base around the world? By undergoing a digital transformation. Learn how IBM serves up real-time analytics on all platforms for the French Open.
Modern sports analytics involves more than gate receipts and turnstile data. Find out how sports teams of all kinds are turning to advanced analytics to help them attract new fans while offering their longtime supporters a compelling interactive experience that makes fans, new and old, an integral
The television industry may have found a new way to measure its audience. When paired with analytics, automatic content recognition technology shows content providers what their audiences are watching, allowing them to engage viewers and offer relevant content on a second screen.
Marketers of the past relied on intuition to determine if creative campaigns were working, and focus groups to understand how customers engaged with their brand. The exponential growth of channels on which the customer can interact with brands has meant not only the downfall of the linear customer
Human resources has always been about people: attracting people, finding the right people for the right role, supporting and developing the people you do choose to hire. Historically, that process has relied heavily on human intuition. Now, like other industries, HR is being transformed by the
Are you placing yourself within the convergence of telecommunications and media? Discover how you can use cognitive computing and advanced predictive analytics to take advantage of the opportunities offered by mobile technology in the ever-evolving modern business environment.
If any one industry can claim digital transformation as a most immediate imperative, then the media and entertainment industry rises above the rest. Not only do organizations need to provide streaming content, but they also need to provide content on a diverse range of platforms. And to be