When you are covering one of the largest sporting events in the world, how do you give fans the best experience possible? Globo TV scored big during the FIFA World Cup in 2014 by listening to their fans with a social sentiment analysis solution from IBM.
You may be surprised to discover that the power of analytics can be successfully applied to games of chance and skill. See how two prominent businesses involved in casual online games and retail lotteries use analytics to score points with their customers.
Insights abound in the behavior patterns of millions of people who attend culture and music festivals. Data from multiple sources can yield keen insight on everything from pricey beers and billions in profits to a flurry of social hashtags.
The media and entertainment industry faces rising challenges when it comes to the delivery of over-the-top (OTT) content—audio, video and other media streamed over the Internet. Take a look at two key issues that are at the root of these challenges despite the advanced analytics platforms that
In the highly competitive video game industry, keeping players engaged and loyal is crucial in capturing a major share of this lucrative market. Doing so involves using big data analytics to harness innovation and understand what players expect.
Technology continues to change our lives in many ways. Consider the world of sports. Gone are the days when couch-bound sports fans or fans in attendance at arenas and stadiums took in games with their eyes only. Key advances in mobile and social computing provide great opportunities to engage fans
Every digital advertising campaign manager is faced with a stream of data, and along with that data comes an array of questions about clickthrough rates, advertising budgets and revenue. Discover how advanced analytics is helping advertising agencies stay afloat in a flood of data.