What can predictive analytics do for a sports club? Behavior-based predictive analytics technologies provided by IBM are poised to help the Ottawa Senators professional hockey club understand better than ever before the individual consumers who make up its fan base.
Just as today’s businesses need to speed operations and cut costs, the same goals hold true for major sporting events such as the Australian Open Tennis Championships. To help make the Australian Open 2016 event the ultimate experience for online fans and the fans in attendance, see how the IBM
During 2015, analytics helped bring the communications industry into the Cognitive Era. New analytics solutions transformed a variety of areas from professional tennis to energy. Here’s a look back at some of the highlights of this outgoing year.
How do the Ottawa Senators gain insight into fan interaction and prepare to engage with the millennials of the future? See how this professional hockey team is using IBM Fan Insight to identify and offer personal interactions to their customers, while promoting brand loyalty.
No venue can do without its customers—or the data they provide. By using advanced analytics to process real-time customer data, venues can provide their guests with ever more personalized and enjoyable experiences, keeping them coming back time and again.
Data analytics are poised to make a major breakthrough in sports in ways such as offering insight into the fan experience, collecting data from wearable technology and influencing coaching decisions. See how big data analytics have the potential to improve efficiency, accuracy and profitability in
Anyone involved in business can benefit from current data and analytics solutions—even Santa. In this “interview,” find out how the man in the red suit uses these solutions to gain insights into what kids want.
Millennials today take full advantage of the myriad ways of consuming content. But for media and entertainment companies, this fact presents a massive marketing challenge. But there are two secrets millennials don’t want you to know.
Join us for more insights from Insight as we discuss weather and the insight economy with new media broadcaster Nick DiMeo, host of the F5 Live: Refreshing Technology livecast and the IBMGO interview series.
Digital piracy causes lost revenues and diminished asset values for today's media publishers, content companies, service providers and independent creatives. The challenges of fighting against piracy are continuous. Here's how big data can help.
In an age of social media, real-time analytics can help innovators gain the competitive edge, keeping executives smiling and shows on the air. Learn how to tune into viewer sentiment, making social analytics the first step in your turnaround strategy.