Audiences can be exquisitely fickle. What they respond to at any given moment is, if not entirely unpredictable, highly resistant to tidy formulas. Predictive audience analysis can be vital for personalization and targeting and engaging customers. Discover how data-scientific tools for performing
When it comes to big data and analytics, you can expect the unexpected. A wide range of companies is applying insights in ways that may surprise you. Here are four examples featuring an unusual mix of companies where the only common denominator is their success with analytics.
A data science craze is sweeping the world—but what is data science, and how can it revolutionize the entertainment industry? In spite of the massive amounts of data that have been collected for years, without data analysis, valuable insights remain undiscovered. As the field of data science
Tune in to this interactive Google hangout, "Countdown to cyberwar," where noted authors and industry experts examine and discuss what governments, companies and individuals can do to deter, detect, protect and defend against this new and dangerous threat.
In our continued discussion, guests Richard Stiennon and Michael Martin and host Andrew Friedrich field further questions from the audience and describe their ideal cybersecurity scenarios for the future.
No one wants to be classified as a “type”. Yet in order to meet customer expectations of 1-1 marketing, companies need to do exactly that—to use advanced analytics to create buyer personas. See how these personas will allow your company to optimize every marketing touch for improved ROI.
Yellow Pages has a long history with businesses and consumers, but it still needed to adjust to the current online environment. After transforming its sales performance management system to handle a more dynamic product and service offering, the company can now keep up with its digital rivals.
Host Andrew Friedrich and guests Richard Stiennon and Michael Martin discuss how public sector organizations can defend themselves against ongoing cybersecurity threats, and emphasize the importance of analytics in preventing online attacks.
Global acts of war are waging on the newest—and potentially most dangerous—battlefield, as aggressive cyberwarfare attacks threaten governments and businesses alike. Don’t miss this interactive meeting to find out how close we are to midnight on the doomsday clock.
With multiple operating divisions and disconnected spreadsheets, LucasFilm needed a financial forecasting solution that uses scheduling and other data to predict production costs. By utilizing IBM Cognos TM1, LucasFilm was able to better forecast the product costs and increased productivity across
Soon, avid tennis fans may have more to look forward to than just watching exciting championship matches. The Internet of Things can let them feel the power of their favorite players in their own hands thanks to embedded sensors within tennis rackets. See how Wimbledon is leading the way in
Wimbledon is using real-time notifications to highlight breaking match facts this year. See how they have been helping Wimbledon be first with breaking news on its digital channels during week one of The Championships.