In our continued discussion, guests Richard Stiennon and Michael Martin and host Andrew Friedrich field further questions from the audience and describe their ideal cybersecurity scenarios for the future.
No one wants to be classified as a “type”. Yet in order to meet customer expectations of 1-1 marketing, companies need to do exactly that—to use advanced analytics to create buyer personas. See how these personas will allow your company to optimize every marketing touch for improved ROI.
Yellow Pages has a long history with businesses and consumers, but it still needed to adjust to the current online environment. After transforming its sales performance management system to handle a more dynamic product and service offering, the company can now keep up with its digital rivals.
Host Andrew Friedrich and guests Richard Stiennon and Michael Martin discuss how public sector organizations can defend themselves against ongoing cybersecurity threats, and emphasize the importance of analytics in preventing online attacks.
Global acts of war are waging on the newest—and potentially most dangerous—battlefield, as aggressive cyberwarfare attacks threaten governments and businesses alike. Don’t miss this interactive meeting to find out how close we are to midnight on the doomsday clock.
With multiple operating divisions and disconnected spreadsheets, LucasFilm needed a financial forecasting solution that uses scheduling and other data to predict production costs. By utilizing IBM Cognos TM1, LucasFilm was able to better forecast the product costs and increased productivity across
Soon, avid tennis fans may have more to look forward to than just watching exciting championship matches. The Internet of Things can let them feel the power of their favorite players in their own hands thanks to embedded sensors within tennis rackets. See how Wimbledon is leading the way in
Wimbledon is using real-time notifications to highlight breaking match facts this year. See how they have been helping Wimbledon be first with breaking news on its digital channels during week one of The Championships.
Previously we looked at how IBM is building the “Wimbledon Digital Assistant” based on Watson technology, which has been trained to answer questions about the Wimbledon championships. This conclusion describes how we dealt with two types of data that Watson needed to understand—general knowledge
This year IBM is implementing a Watson system that has been trained on the Wimbledon championships. By asking questions of Watson in natural language, users of the system can find answers to their problems – whether general knowledge or statistical in nature. This type of solution has many
The Championships, Wimbledon is poised to capture the drama of tournament matches and derive insight from real-time data as events unfold to give fans a rich experience. Analytics offers Wimbledon access to timely data in context to provide illuminating and relevant information to fans through its