Take your customer's experience from transactional to relational. With IBM Presence Insights and IBM Analytics, you can collect and analyze customer profiles and proximity in public spaces to see patterns, gain insights, and make helpful and enticing offers.
Organizations in many sectors are paying closer attention than ever before to social sentiment to gain insight and understand about how their customers feel about their products and create ways to market products and services. Learn more about the importance of social sentiment through a range of
The unprecedented amounts of data that consumers now generate can open up new opportunities for retailers or leave them struggling to catch up. To succeed in this cognitive era, they must adapt by using advanced analytics to create sophisticated customer profiles that enable them to improve price,
The advent of weather analytics has come none too soon. From inventory planning to public safety, organizations around the world are looking to weather data to help inform their decisions. But can they stay afloat in a sea of big data?
Consumers are well aware of the myriad shopping choices available to them, so how can retailers find and retain the most profitable customers? Here are some lessons for retailers that want to use big data to create a superior shopping experience that attracts the best prospects.
Data reservoirs are useful tools that can help organizations create new products and services, increase customer service and efficiency, and reduce waste and fraud. But what is a data reservoir and how do you create it?
Why are retailers doing away with the role of chief merchant? Surely this trend can’t mean the end of the human touch aspect of merchandising? Take a look at a recently announced solution for social merchandising in retail that enables harnessing retail data from internal and external sources to
By banishing “bankers’ hours,” mobile technology has transformed the banking industry. Learn how one New Zealand bank is using digital tools, real-time data and a reimagined strategy to strengthen customer relationships.
Effective shopper marketing means personalizing your message. Discover how one retail beauty business underwent a total makeover of how it targeted and interacted with consumers, creating a holistic consumer experience.
Companies utilizing the latest retail trends, including NFC technology, wearables and geolocation, are set to collect the data points necessary to provide the customer service today's customers expect.
Attend IBM Insight 2015 to watch the semifinalists in the Hack the Weather hackathon present their projects to a panel of judges, and learn how to use weather-driven analysis to address your own analytics-related business challenges.