The future of retail marketing is brick-and-mortar stores, but not as they exist today. Instead, think about stores that bring the e-commerce experience into the physical realm and obliterate the barriers between online and in-store shopping. Think about, "2025: A Retail Space Odyssey."
Internet of Things data is transforming the world around us in a dramatic fashion, whether it affects smart buildings that optimize energy usage or farmers that use sensors to monitor animals. In the process, it's creating an avalanche of data. Managing that information and extracting meaningful
There's a consensus among retailers: the personalized experience is a must. As researchers at Brand Keys found, brands that can match consumers' emotional expectations are better able to engage customers and foster loyalty.
Armed with smartphones and Internet connections, brands and buyers are
Your mission, should you choose to accept it, is to network, learn and do at the IBM i2 Summit for a Safer Planet. Learn why you can’t afford to miss this opportunity to explore the future of intelligence and the art of the possible.
No one wants to be classified as a “type”. Yet in order to meet customer expectations of 1-1 marketing, companies need to do exactly that—to use advanced analytics to create buyer personas. See how these personas will allow your company to optimize every marketing touch for improved ROI.
Weather can be a critical factor in everything from retail sales to hedge funds to your utility bill; indeed, weather plays a very big part in our economy. And nowhere is weather more important than in the area of emergency management.
Personalized mobile marketing changes the way consumers buy and retailers sell. Today's online shopping trends are throwing some serious competition at yesterday's in-store models. Tech-savvy millennials, with their impressive buying power, make up one of the most coveted demographics for brands
In today's always-on world, brands that utilize real-time predictive analytics impress audiences with their immediate and agile nature. New technologies are quickly gaining traction, particularly those that allow brands to be spontaneously responsive to customers' needs while engaging in
Despite sophisticated demand-forecast models, many retailers can err when trying to ensure their agile supply chains stock store shelves with the right quantity of products to meet demand. See how innovative approaches with social media enable retailers to tap into a highly reliable barometer for
New technologies bring a data deluge to markets already saturated with data. This, in turn, creates the perfect environment—and offers the perfect cloak—for increased crime as perpetrators hide among data.
Deep and actionable insights allow retailers to more easily sense change, see and use patterns and have a better view of the future ensuring they increase their relevance, profitability and create better shopping experiences.
Marketers live in a world where often indistinguishable merchandise with short lifecycles and constant promotions require differentiation to attract consumer demand. Smart marketers are applying advanced tools and data-driven approaches for focused product, pricing, promotion and placement