No one wants to be classified as a “type”. Yet in order to meet customer expectations of 1-1 marketing, companies need to do exactly that—to use advanced analytics to create buyer personas. See how these personas will allow your company to optimize every marketing touch for improved ROI.
Weather can be a critical factor in everything from retail sales to hedge funds to your utility bill; indeed, weather plays a very big part in our economy. And nowhere is weather more important than in the area of emergency management.
Personalized mobile marketing changes the way consumers buy and retailers sell. Today's online shopping trends are throwing some serious competition at yesterday's in-store models. Tech-savvy millennials, with their impressive buying power, make up one of the most coveted demographics for brands
In today's always-on world, brands that utilize real-time predictive analytics impress audiences with their immediate and agile nature. New technologies are quickly gaining traction, particularly those that allow brands to be spontaneously responsive to customers' needs while engaging in
Despite sophisticated demand-forecast models, many retailers can err when trying to ensure their agile supply chains stock store shelves with the right quantity of products to meet demand. See how innovative approaches with social media enable retailers to tap into a highly reliable barometer for
New technologies bring a data deluge to markets already saturated with data. This, in turn, creates the perfect environment—and offers the perfect cloak—for increased crime as perpetrators hide among data.
Deep and actionable insights allow retailers to more easily sense change, see and use patterns and have a better view of the future ensuring they increase their relevance, profitability and create better shopping experiences.
Marketers live in a world where often indistinguishable merchandise with short lifecycles and constant promotions require differentiation to attract consumer demand. Smart marketers are applying advanced tools and data-driven approaches for focused product, pricing, promotion and placement
1.8 trillion gigabytes of information is available in today’s digital world, and there are great rewards for those who are truly prepared to leverage this opportunity to significantly improve organizational decision making using data. With the right data governance, businesses can tap into big data
E-commerce is a trillion dollar business, however the industry is being affected by high return rates, which are detrimental to their profits. How can analytics help to reduce these return rates for retailers across the web?
With today’s sophisticated, connected customer, the traditional 360-degree view is not sufficient, so businesses are focusing on improving customer experience.
The key to enriching customer experience is an enhanced 360-degree view of the customer, which understands everything about your most