Your telecommunications company has its big data strategy down to a science. You collect data, mine it and then use it to provide personalized service, design targeted marketing campaigns and create partnerships. But are you getting the most benefit possible from your data analytics program?
Tune in to this interactive Google hangout, "Countdown to cyberwar," where noted authors and industry experts examine and discuss what governments, companies and individuals can do to deter, detect, protect and defend against this new and dangerous threat.
I love a good sale. It's hard to resist the temptation of getting a designer shirt for an eighth of the cost and filling your bag full of clothes for the same price you'd normally spend on a single dress. But I've learned the hard way, and heard my mother tell me a thousand times, that just because
People love their smartphones, but they're not especially thrilled with their wireless providers. That's the key takeaway from the 2015 American Customer Satisfaction Index (ACSI) survey of telecommunications customers. The wireless industry was among the least favored groups in the study, with
The FCC estimates that telecommunications providers lose $150 million each year from subscriber fraud through cloned cell phones, data fraud on SIM cards and cell phones purchased with fake names. RCR Wireless News reports that estimated global fraud loss in the telecommunications industry
In our continued discussion, guests Richard Stiennon and Michael Martin and host Andrew Friedrich field further questions from the audience and describe their ideal cybersecurity scenarios for the future.
No one wants to be classified as a “type”. Yet in order to meet customer expectations of 1-1 marketing, companies need to do exactly that—to use advanced analytics to create buyer personas. See how these personas will allow your company to optimize every marketing touch for improved ROI.
Using Twitter data and IBM analytics, telecommunications companies can fine-tune their churn models, better understand the products and services that their customers truly value and present existing customers with compelling offers—potentially recovering millions in lost revenue.
Host Andrew Friedrich and guests Richard Stiennon and Michael Martin discuss how public sector organizations can defend themselves against ongoing cybersecurity threats, and emphasize the importance of analytics in preventing online attacks.
Global acts of war are waging on the newest—and potentially most dangerous—battlefield, as aggressive cyberwarfare attacks threaten governments and businesses alike. Don’t miss this interactive meeting to find out how close we are to midnight on the doomsday clock.
For telecommunications providers, your services are integrated throughout most of your customers' daily lives, including when they are calling loved ones, surfing the Internet and watching their favorite shows. This means that customers have many opportunities to be inspired to create both
Mobile data consumption is skyrocketing across the globe. According to the June 2015 Ericsson Mobility Report, smartphone subscriptions will more than double by 2020, and 80 percent of all mobile data traffic will come from phones. Streaming services will spur video traffic to grow 55 percent
How did an established mobile communications company drastically increase sales and reduce costs? This presentation highlights the detailed profiling and call analysis the company used to send only customized marketing communications to its customers.
Telecommunications companies collect massive amounts of call center customer experience data every day, including wait times, call types and recorded files from each call. But what do companies actually do with all of this information?