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The emergence of cognitive business

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The emergence of cognitive business

Data is flowing from mobile devices, social networks, and every digitized and connected product, machine and infrastructure. And all this data has potential for insight. Companies who are becoming data-driven are propelling themselves into the cognitive era. As cognitive businesses they will interact with data to reason, adapt and continuously learn.

Harvard Business Review Analytic Services asked nearly 700 business leaders to describe the insight leaders who are already using data-driven insights to stake their place in the cognitive era. According to survey participants, the winners will be the ones who stay a step ahead of the competition by viewing advanced analytics through a cognitive lens across all data sources.

Download the study to learn more from those who are already setting the stage for cognitive business in their organizations.