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The Flood of Big Data

Infographic: Today’s rapidly growing flood of big data represents immense opportunity for forward-thinking marketers. But to fully leverage the potential that exists within massive streams of structured and unstructured data, organizations must quickly optimize ad delivery, evaluate campaign results, improve site selection and retarget ads. This is where the IBM Netezza® Factor comes in play, enabling a fluid analysis of complex data capable of unleashing a torrent of innovative, next-level ideas and results.