Customer Analytics

Operations analytics

Machine data is all around us: logs, sensors, GPS devices and meters to name a few. The enormous growth of machine data has become a major driver of big data solutions and a challenge for many organizations. The complex and diverse nature of machine data leaves many organizations unable to leverage it. Yet without it, they’re making business decisions on a fraction of the information available to them.

Queries in 10 minutes or less with IBM PureData System for Analytics

Since the IBM PureSystems family of expert integrated systems debuted in 2012, IBM has shipped more than 10,000 systems. To mark that milestone, we are presenting a series of stories about clients whose operations were transformed by IBM PureSystems.

Big data in healthcare: Tapping new insight to save lives

Infographic: Healthcare is challenged by large amounts of data in motion that is diverse, unstructured and growing exponentially. Data constantly streams in through interconnected sensors, monitors and instruments in real-time faster than a physician or nurse can keep up.

In five years, buying local will beat online

"In five years, local stores will merge digital with the instant gratification of physical retail to offer a more immersive and personalized shopping experience." - Sima Nadler, IBM researcher

Infographic: Enhanced 360 View of the Customer

The journey that a customer takes with your company is an individual one. Each customer requires a customized map with a guide who understands exactly where he wants to go—ensuring a smooth experience along the way. Can your company provide every customer with his own personal guide? And can your company chart a course to success?

Big Data, Big Opportunities: Telecommunications

Animation: Big data is creating opportunities for Communications Service Providers (CSPs) to establish new revenue streams. With big data technology, CSPs can analyze the location data generated by millions of mobile devices and use the resulting insights, along with offerings from business partners, to deliver customized services and offers that consumers want.

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