Big Data Research

Combat illness and infectious diseases in real-time with big data

Scientists from IBM are collaborating with John Hopkins University and University of California, San Francisco to combat illness and infectious diseases in real-time with smarter data tools for public health by applying the latest analytic models, computing technology and mathematical skills on an open-source framework.

The Big Data Imperative: Why Information Governance Must Be Addressed Now

Aberdeen has long illustrated the benefits of well-managed, trustworthy data, and the problems associated with poor data quality. As data volumes rapidly expand and data environments become more complex, what were once small nuisances evolve into massive, company-wide problems. In order to avoid these pitfalls and achieve better business efficiency and operational performance, top performing organizations have found it necessary to invest in tools such as data security, master data management, data quality, data lifecycle management and data integration. Using research collected from December 2009 to December 2012, Aberdeen examines the hidden financial penalties for lapsed information governance and untrustworthy data.

Big Data: The New Natural Resource

Infographic: Big data is the digital convergence of structured data found inside databases, and unstructured data flowing from new sources like social networks, mobile devices, sensors, RFID, smart meters and financial systems. Today, organizations can capture and analyze any data, regardless of what type, how much, or how fast it is moving, and make more informed decisions based on that information.

The Flood of Big Data

Infographic: Today’s rapidly growing flood of big data represents immense opportunity for forward-thinking marketers. But to fully leverage the potential that exists within massive streams of structured and unstructured data, organizations must quickly optimize ad delivery, evaluate campaign results, improve site selection and retarget ads. This is where the IBM Netezza® Factor comes in play, enabling a fluid analysis of complex data capable of unleashing a torrent of innovative, next-level ideas and results.

Tuning Into Big Data as the Buzz Gets Louder

Infographic: The data on big data is... well.. big.  Here are some examples of the kind of noise you'd encounter while gathering data about big data.