A financial software company: Projecting USD10 million revenue lift with data warehouse appliance
A financial software company sought to analyze customer engagements to improve product quality and increase retention. It also wanted to increase marketing return on investment and targeting precision using behavioral variables. The company deployed an IBM Netezza data warehouse appliance, which enables it to perform next-generation analytics in order to consistently and ontinuously improve its service. As a result, the company has achieved higher customer satisfaction scores; projected USD10 million revenue lift within 12 months; and improved its ability to detect and correct cross-channel cannibalization.