Mark Myers, market segment manager for IBM Watson Explorer, says the usual "3 V's" definition of big data is too narrow. "This way of looking at the issue limits big data to a technical challenge and misses what has become the real significance of big data: finding new ways to use data to create business value. To me, that is why I think big data is all data."
Listen to him explain the thinking behind this approach and give advice on how to begin getting more value out of your data. (Hint: it's easier than you may think.)
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