Nearly every company wants to acquire more customers and keep them longer. Yet in some ways, that’s more challenging now than ever with so many options available to consumers. But there is also tremendous opportunity for companies that are using data and analytics in creative and innovative ways. Michael Haydock, IBM Fellow, Distinguished Engineer and Chief Scientist of the Business Analytics and Optimization group, described how one popular food & beverage retailer is marrying billions of transactional records with weather and social media data to create highly personalized promotions.
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