Social marketing and big data
By now, most marketing managers and entrepreneurs have heard of big data, but they may not understand its impact on social marketing programs. Joining us to explain is Randy Hlavac, president of Marketing Synergy, a professor in Northwestern University’s Medill integrated marketing communications program and author of the book Social IMC: Social Strategies with Bottom-line ROI. Randy described how to shift from campaigns to real-time engagement, and why doing social listening for your company or brand name is not a good strategy.
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