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Then and now: A five-year look at analytics studies

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Then and now: A five-year look at analytics studies

Overview

The internationally renowned IBM Institute for Business Value (IBV) is beginning its 2014 survey on analytics. Rebecca Shockley, the global research leader for analytics at IBM Institute for Business Value, recapped some of the key findings from studies conducted over the last five years and how the use of analytics has evolved during that time. Rebecca also described what the research team will be watching for in this year’s study.

You can download all the prior studies at ibm.com/iibv and participate in the 2014 survey at Ibm.co/AnalyticsStudy

Follow the IBM Institute for Business Value on Twitter @IBMIBV  and Rebecca at @rashockley. We also recommend you follow IBM Big Data @IBMbigdata, IBM Analytics @IBManalytics, and podcast host David Pittman @TheSocialPitt