On a conference call hosted by IBM Information Management General Manager Bob Picciano, over 1000 participants listened to a Q and A led by IBM Vice President Martin J. Wildberger with Kent Collins, database solutions architect, of BNSF Railway. An early tester of DB2 BLU, Kent calls the BLU Acceleration technology a “game changer” that solves some of his big data challenges and will bring value to their business.

Shep Hyken is a customer experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep joined us to talk about how companies can go about “Amazing Tomorrow’s Customers.” 

Follow Shep on Twitter @hyken

To learn more about IBM big data, visit ibm.com/bigdata

For more podcasts, blogs and videos, visit www.ibmbigdatahub.com

The IBM Institute for Business Value (IBV) is embarking on its fourth annual survey on analytics and big data. Rebecca Shockley, Global Research Lead at IBV, gave a preview of the objectives for the 2013 survey. She explained they will be looking into how organizations are executing and what it takes to execute on big data analytics within an organization, be it a small company or a large, multinational corporation. IBV will also examine how data are brought together and what skills are involved in deriving value from it. They will also look at the leadership and culture of organizations, striving to determine the attributes that lead some companies to succeed while others may flounder.

Listen to the podcast to learn how you can participate and what benefits you will get from being a part of the 2013 survey on big data and analytics, then register to take the survey: ibm.com/2013bigdatasurvey

Download the 2012 study, "Analytics: The real-world use of big data." Follow the IBM Institute for Business Value on Twitter: @IBMIBV

To learn more about IBM big data, visit ibm.com/bigdata. For more podcasts, blogs and videos, visit www.ibmbigdatahub.com

Chief marketing officers are evolving to bring creative- and data-driven marketing and advertising together in order to deliver relevance to consumers and discover deeper insight into audiences. In this podcast, Graeme Noseworthy explains the top issues that CMOs reported in a research study they are facing. He also describes “The Data of Desire,” and why is it relevant to CMOs and their ranks of digital marketers and advertisers.