Acquire Grow and Retain Customers

Transforming potential into action

Length: 18:18
June 8, 2014

Today's customers demand that you know them and deal with them as individuals rather than as part of a generic market. This requires new ways of truly understanding and engaging with them, and big data technologies play a key role in this.

Tom Deutsch, program director for big data and advanced analytics at IBM, described two major use cases for big data analytics: one that affects how an organization finds and interacts with customers (or constituents or patients), and one that helps improve operational efficiency. In particular, Tom encouraged us to look at what happens when the wall comes down between how something is made and how something is used? He advised us to use big data and analytics to focus on the outcomes and the improvements you want to make, and not to worry about the technology.

This podcast accompanies an infographic  titled “Big data and analytics: Transforming potential into action,” which can be found at ibmbigdatahub.com/infographics.

Follow Tom on Twitter @thomasdeutsch and talk with him on LinkedIn, where he’s a frequent contributor. You can also read his posts on ibmbigdatahub.com and ibmdatamag.com. Also follow podcast host David Pittman @TheSocialPitt.

For more information about the IBM big data platform and products, visit www.ibm.com/bigdataFor more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

Big data innovations in retail

Length: 22:12
May 5, 2014

Nearly every company wants to acquire more customers and keep them longer. Yet in some ways, that’s more challenging now than ever with so many options available to consumers. But there is also tremendous opportunity for companies that are using data and analytics in creative and innovative ways. Michael Haydock, IBM Fellow, Distinguished Engineer and Chief Scientist of the Business Analytics and Optimization group, described how one popular food & beverage retailer is marrying billions of transactional records with weather and social media data to create highly personalized promotions.

Follow Michael on Twitter @DrMPH, and follow podcast host David Pittman @TheSocialPitt

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata.

For more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

Preview of NAB Show

Length: 8:35
March 31, 2014

The giant NAB Show takes place in Las Vegas April 5-10. IBM will be very active at the show, along with Aspera, a recent IBM acquisition. Graeme Noseworthy, messaging director for media & entertainment at IBM, gave us a brief overview of sessions, demos and activities that will take place.

For information about the conference, visit www.nabshow.com.

To stay up-to-date with news and information from IBM before, during and after the show, follow @Smarter_Media and @graemeknows on Twitter.

Big data is all data

Length: 16:53
January 20, 2014

Mark Myers, market segment manager for IBM Watson Explorer, says the usual "3 V's" definition of big data is too narrow. "This way of looking at the issue limits big data to a technical challenge and misses what has become the real significance of big data: finding new ways to use data to create business value. To me, that is why I think big data is all data."

Listen to him explain the thinking behind this approach and give advice on how to begin getting more value out of your data. (Hint: it's easier than you may think.)

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata.

For more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

The physical-digital convergence of retail

Length: 09:51
January 9, 2014

We just came out of the biggest retail season of the year. Holiday sales were reportedly softer than expected. Is this an indication that future retail growth will come from digital channels? Swanie Tolentino, Retail Solutions Leader at IBM, explains why she thinks digital growth will actually help physical retail stores through what she calls "the Physical-Digital Convergence." 

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata.

For more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

Studies cited in this podcast:
[1]   Source: Internet Retailer.com 10.1.013 – Most Internet Retail Activity Done on Smartphones and Tablets
[2]   Source: 13 Alarming stats about retail in digital.. Digiday.com ref Mobile Commerce Daily

Where the magic happens: predictive analytics in media and entertainment

Length: 23:27
December 15, 2013

Some companies in the media and entertainment industry are monitoring social media and integrating social data with other data to form elaborate predictive analytics models. Graeme Noseworthy (Twitter: @graemeknows) describes how they are doing this and what they've learned along the way, including some surprises, that has helped them fine-tune their marketing and promotional plans.

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata.

For more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

How to Get an Enhanced 360 View of the Customer

Length: 25:52
June 3, 2013

A big data platform, because of its ability to consume and process more data from both static and streaming sources, enables organizations to get an "enhanced 360-degree view of the customer" that has not been possible previously. Mark Myers, IBM big data product manager, describes this key use case and gives several examples of how today's new big data technology differs from and complements CRM and other existing products.

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata

For more podcasts, blogs and videos, visit www.ibmbigdatahub.com

Can Big Data Stem Churn?

Length: 15:10
April 22, 2013

Diego Saenz, the founder of Data Driven CEO, has over 20 years of experience as a management consultant, corporate executive and entrepreneur. In his current role, he provides Big Data Analytics consulting, speaking and training. He talked with us on the topic “Can Big Data Stem Churn?”

You can follow Diego on Twitter @diego_s and visit his website www.DataDrivenCEO.com.

To learn more about IBM big data, visit ibm.com/bigdata

For more podcasts, blogs and videos, visit www.ibmbigdatahub.com

Capitalize on the Power of Big Data to Transform Marketing

Length: 16:27
April 18, 2013

Chief marketing officers are evolving to bring creative- and data-driven marketing and advertising together in order to deliver relevance to consumers and discover deeper insight into audiences. In this podcast, Graeme Noseworthy explains the top issues that CMOs reported in a research study they are facing. He also describes “The Data of Desire,” and why is it relevant to CMOs and their ranks of digital marketers and advertisers. 

Audience Measurement: Changing the Model for Today’s Data-Driven Marketer

Length: 10:56
April 8, 2013

Audience measurement is experiencing dramatic change from a focus on the channel to a focus on the individual as marketers and advertisers work to understand the 360-degree view of the customer. What advantage does this provide to marketers and advertisers? If marketers need data-driven audience profiles that provide a complete picture of each customer’s lifetime interactions with your business, what steps should they take to put that picture together? Why does big data matter in Audience Measurement and what are the high impact use cases?

Graeme Noseworthy addresses all of these questions and more.

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