Create New Business Models

Transforming potential into action

Length: 18:18
June 8, 2014

Today's customers demand that you know them and deal with them as individuals rather than as part of a generic market. This requires new ways of truly understanding and engaging with them, and big data technologies play a key role in this.

Tom Deutsch, program director for big data and advanced analytics at IBM, described two major use cases for big data analytics: one that affects how an organization finds and interacts with customers (or constituents or patients), and one that helps improve operational efficiency. In particular, Tom encouraged us to look at what happens when the wall comes down between how something is made and how something is used? He advised us to use big data and analytics to focus on the outcomes and the improvements you want to make, and not to worry about the technology.

This podcast accompanies an infographic  titled “Big data and analytics: Transforming potential into action,” which can be found at ibmbigdatahub.com/infographics.

Follow Tom on Twitter @thomasdeutsch and talk with him on LinkedIn, where he’s a frequent contributor. You can also read his posts on ibmbigdatahub.com and ibmdatamag.com. Also follow podcast host David Pittman @TheSocialPitt.

For more information about the IBM big data platform and products, visit www.ibm.com/bigdataFor more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

Big data innovations in retail

Length: 22:12
May 5, 2014

Nearly every company wants to acquire more customers and keep them longer. Yet in some ways, that’s more challenging now than ever with so many options available to consumers. But there is also tremendous opportunity for companies that are using data and analytics in creative and innovative ways. Michael Haydock, IBM Fellow, Distinguished Engineer and Chief Scientist of the Business Analytics and Optimization group, described how one popular food & beverage retailer is marrying billions of transactional records with weather and social media data to create highly personalized promotions.

Follow Michael on Twitter @DrMPH, and follow podcast host David Pittman @TheSocialPitt

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata.

For more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

Preview of NAB Show

Length: 8:35
March 31, 2014

The giant NAB Show takes place in Las Vegas April 5-10. IBM will be very active at the show, along with Aspera, a recent IBM acquisition. Graeme Noseworthy, messaging director for media & entertainment at IBM, gave us a brief overview of sessions, demos and activities that will take place.

For information about the conference, visit www.nabshow.com.

To stay up-to-date with news and information from IBM before, during and after the show, follow @Smarter_Media and @graemeknows on Twitter.

Pushing the frontiers: CFO insights from the global C-suite study

Length: 18:25
March 10, 2014

Since 2003, the IBM Institute for Business Value has conducted more than 23,000 interviews around the world with people representing all roles of the C Suite, including chief officers in finance, marketing, IT and of course, chief executive officers. A newly published report titled “Pushing the frontiers: CFO insights from the global C-Suite study,” draws input from nearly 4,200 of these top officers representing more than 20 industries. This study zeroes in on input from the chief financial officers. Spencer Lin, associate partner on the IBM Global Business Services® team, describes the key findings from the study. You can download the written study here

The physical-digital convergence of retail

Length: 09:51
January 9, 2014

We just came out of the biggest retail season of the year. Holiday sales were reportedly softer than expected. Is this an indication that future retail growth will come from digital channels? Swanie Tolentino, Retail Solutions Leader at IBM, explains why she thinks digital growth will actually help physical retail stores through what she calls "the Physical-Digital Convergence." 

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata.

For more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

Studies cited in this podcast:
[1]   Source: Internet Retailer.com 10.1.013 – Most Internet Retail Activity Done on Smartphones and Tablets
[2]   Source: 13 Alarming stats about retail in digital.. Digiday.com ref Mobile Commerce Daily

Where the magic happens: predictive analytics in media and entertainment

Length: 23:27
December 15, 2013

Some companies in the media and entertainment industry are monitoring social media and integrating social data with other data to form elaborate predictive analytics models. Graeme Noseworthy (Twitter: @graemeknows) describes how they are doing this and what they've learned along the way, including some surprises, that has helped them fine-tune their marketing and promotional plans.

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata.

For more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.