Customer Analytics

Preview of NAB Show

Length: 8:35
March 31, 2014

The giant NAB Show takes place in Las Vegas April 5-10. IBM will be very active at the show, along with Aspera, a recent IBM acquisition. Graeme Noseworthy, messaging director for media & entertainment at IBM, gave us a brief overview of sessions, demos and activities that will take place.

For information about the conference, visit www.nabshow.com.

To stay up-to-date with news and information from IBM before, during and after the show, follow @Smarter_Media and @graemeknows on Twitter.

What to expect at HIMSS

Length: 10:25
February 17, 2014

With the HIMSS conference coming up next week, Sri Shrinivasan, global industry leader of big data for healthcare and life sciences, took 10 minutes to preview some of the key topics to watch for and activities to do at the conference. Sri mentioned some leading healthcare organizations that will be talking about how they are evolving their use of data assets, deploying emerging technologies and using innovative analytics to transform healthcare and drive value for the healthcare consumer.

Visit the IBM booth #1651 at HIMSS and plan to attend a special luncheon on Tuesday, February 25, to hear clients talk about how they are using innovative approaches to big data and analytics in transforming care delivery. Follow @IBMBigDataHLS on Twitter for the latest information about IBM Healthcare and Life Sciences.

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata.

For more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

The physical-digital convergence of retail

Length: 09:51
January 9, 2014

We just came out of the biggest retail season of the year. Holiday sales were reportedly softer than expected. Is this an indication that future retail growth will come from digital channels? Swanie Tolentino, Retail Solutions Leader at IBM, explains why she thinks digital growth will actually help physical retail stores through what she calls "the Physical-Digital Convergence." 

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata.

For more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

Studies cited in this podcast:
[1]   Source: Internet Retailer.com 10.1.013 – Most Internet Retail Activity Done on Smartphones and Tablets
[2]   Source: 13 Alarming stats about retail in digital.. Digiday.com ref Mobile Commerce Daily

Where the magic happens: predictive analytics in media and entertainment

Length: 23:27
December 15, 2013

Some companies in the media and entertainment industry are monitoring social media and integrating social data with other data to form elaborate predictive analytics models. Graeme Noseworthy (Twitter: @graemeknows) describes how they are doing this and what they've learned along the way, including some surprises, that has helped them fine-tune their marketing and promotional plans.

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata.

For more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

Real-world Use of Big Data in Retail

Length: 19:02
September 12, 2013

Swanie Tolentino, retail big data solutions & marketing leader at IBM, discusses key points from a research study titled, "The Real-world use of Big Data in Retail: How Innovative Retailers Extract Value from Uncertain Data." She also relates examples of how retailers are using big data and analytics to execute their strategies to acquire more customers and retain the ones they have.

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata

For more podcasts, blogs and videos, visit www.ibmbigdatahub.com

Big Data and the Retail Revival

Length: 35:00
July 29, 2013

Doug Stephens (@RetailProphet) is one of the world’s foremost retail industry futurists and author of the groundbreaking book, The Retail Revival: Re-Imagining Business for the New Age of Consumerism. His work and thinking have influenced many of North America’s best-known retailers, agencies and brands. He is also the consumer technology contributor on the acclaimed international television series App Central, as well as the retail contributor for CBC Radio. Doug also sits on the advisory board of the Dx3 Digital Conference. He joined "Talking Big Data" to discuss some of the challenges online and brick-and-mortar retailers are facing, as well as to relate examples of several innovators.

How to Get an Enhanced 360 View of the Customer

Length: 25:52
June 3, 2013

A big data platform, because of its ability to consume and process more data from both static and streaming sources, enables organizations to get an "enhanced 360-degree view of the customer" that has not been possible previously. Mark Myers, IBM big data product manager, describes this key use case and gives several examples of how today's new big data technology differs from and complements CRM and other existing products.

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata

For more podcasts, blogs and videos, visit www.ibmbigdatahub.com

Can Big Data Stem Churn?

Length: 15:10
April 22, 2013

Diego Saenz, the founder of Data Driven CEO, has over 20 years of experience as a management consultant, corporate executive and entrepreneur. In his current role, he provides Big Data Analytics consulting, speaking and training. He talked with us on the topic “Can Big Data Stem Churn?”

You can follow Diego on Twitter @diego_s and visit his website www.DataDrivenCEO.com.

To learn more about IBM big data, visit ibm.com/bigdata

For more podcasts, blogs and videos, visit www.ibmbigdatahub.com

Capitalize on the Power of Big Data to Transform Marketing

Length: 16:27
April 18, 2013

Chief marketing officers are evolving to bring creative- and data-driven marketing and advertising together in order to deliver relevance to consumers and discover deeper insight into audiences. In this podcast, Graeme Noseworthy explains the top issues that CMOs reported in a research study they are facing. He also describes “The Data of Desire,” and why is it relevant to CMOs and their ranks of digital marketers and advertisers. 

Audience Measurement: Changing the Model for Today’s Data-Driven Marketer

Length: 10:56
April 8, 2013

Audience measurement is experiencing dramatic change from a focus on the channel to a focus on the individual as marketers and advertisers work to understand the 360-degree view of the customer. What advantage does this provide to marketers and advertisers? If marketers need data-driven audience profiles that provide a complete picture of each customer’s lifetime interactions with your business, what steps should they take to put that picture together? Why does big data matter in Audience Measurement and what are the high impact use cases?

Graeme Noseworthy addresses all of these questions and more.

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