Social Media Analytics

Preview of NAB Show

Length: 8:35
March 31, 2014

The giant NAB Show takes place in Las Vegas April 5-10. IBM will be very active at the show, along with Aspera, a recent IBM acquisition. Graeme Noseworthy, messaging director for media & entertainment at IBM, gave us a brief overview of sessions, demos and activities that will take place.

For information about the conference, visit www.nabshow.com.

To stay up-to-date with news and information from IBM before, during and after the show, follow @Smarter_Media and @graemeknows on Twitter.

The science and progress of visual analytics: Interview with Kirk Borne

Length: 20:11
February 20, 2014

"A picture is worth 4 kilobytes," says Kirk Borne, Ph.D., (@kirkdborne), in this podcast about data visualization and big data, or as he prefers to call it, “visual analytics.” Kirk is a data scientist, a top big data influencer and a professor of astrophysics and computational science at George Mason University. He explains what he means by visual analytics and describes where so many data scientists fail in communicating their findings. He also talks about how he sees the field of study developing.

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata.

For more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

The physical-digital convergence of retail

Length: 09:51
January 9, 2014

We just came out of the biggest retail season of the year. Holiday sales were reportedly softer than expected. Is this an indication that future retail growth will come from digital channels? Swanie Tolentino, Retail Solutions Leader at IBM, explains why she thinks digital growth will actually help physical retail stores through what she calls "the Physical-Digital Convergence." 

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata.

For more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

Studies cited in this podcast:
[1]   Source: Internet Retailer.com 10.1.013 – Most Internet Retail Activity Done on Smartphones and Tablets
[2]   Source: 13 Alarming stats about retail in digital.. Digiday.com ref Mobile Commerce Daily

Where the magic happens: predictive analytics in media and entertainment

Length: 23:27
December 15, 2013

Some companies in the media and entertainment industry are monitoring social media and integrating social data with other data to form elaborate predictive analytics models. Graeme Noseworthy (Twitter: @graemeknows) describes how they are doing this and what they've learned along the way, including some surprises, that has helped them fine-tune their marketing and promotional plans.

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata.

For more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.