360 view

How to Get an Enhanced 360 View of the Customer

Length: 25:52
June 3, 2013

A big data platform, because of its ability to consume and process more data from both static and streaming sources, enables organizations to get an "enhanced 360-degree view of the customer" that has not been possible previously. Mark Myers, IBM big data product manager, describes this key use case and gives several examples of how today's new big data technology differs from and complements CRM and other existing products.

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata

For more podcasts, blogs and videos, visit www.ibmbigdatahub.com

Can Big Data Stem Churn?

Length: 15:10
April 22, 2013

Diego Saenz, the founder of Data Driven CEO, has over 20 years of experience as a management consultant, corporate executive and entrepreneur. In his current role, he provides Big Data Analytics consulting, speaking and training. He talked with us on the topic “Can Big Data Stem Churn?”

You can follow Diego on Twitter @diego_s and visit his website www.DataDrivenCEO.com.

To learn more about IBM big data, visit ibm.com/bigdata

For more podcasts, blogs and videos, visit www.ibmbigdatahub.com

Capitalize on the Power of Big Data to Transform Marketing

Length: 16:27
April 18, 2013

Chief marketing officers are evolving to bring creative- and data-driven marketing and advertising together in order to deliver relevance to consumers and discover deeper insight into audiences. In this podcast, Graeme Noseworthy explains the top issues that CMOs reported in a research study they are facing. He also describes “The Data of Desire,” and why is it relevant to CMOs and their ranks of digital marketers and advertisers. 

Audience Measurement: Changing the Model for Today’s Data-Driven Marketer

Length: 10:56
April 8, 2013

Audience measurement is experiencing dramatic change from a focus on the channel to a focus on the individual as marketers and advertisers work to understand the 360-degree view of the customer. What advantage does this provide to marketers and advertisers? If marketers need data-driven audience profiles that provide a complete picture of each customer’s lifetime interactions with your business, what steps should they take to put that picture together? Why does big data matter in Audience Measurement and what are the high impact use cases?

Graeme Noseworthy addresses all of these questions and more.

Getting a 360-degree View of a Corporation

Length: 8:00
April 1, 2013

When thinking about the big data use case of "getting a 360-degree view of the customer," remember this: "corporations are people too." That's the advice of Tom Deutsch, IBM big data program director. Getting a complete view of the entities within a corporation is far more complex than it is for an individual person, but the benefits are also far greater with potential profits and reduced risk exposure. Tom explains in this brief podcast.

To learn more about IBM big data, visit ibm.com/bigdata

For more podcasts, blogs and videos, visit www.ibmbigdatahub.com