Analytics

Gaining an advantage from information management

Length: 20:27
August 18, 2014

William McKnight is founder of McKnight Consulting Group, which focuses on helping clients solve business problems using proven, streamlined approaches in information management. He is also the author of a new book titled, "Information Management: Strategies for Gaining a Competitive Advantage with Data."

William talked about the value that many companies are leaving behind by not making the most of their data, and he gave advice on how organizations can become more agile—both in their methodology and mindset.

Follow William on LinkedIn and Twitter (@williammcknight) and on his blog. Follow podcast host David Pittman on Twitter @TheSocialPitt.

To learn more about IBM big data & analytics, visit www.ibmbigdatahub.com, where you’ll find podcasts, videos, blogs and more. 

Social marketing and big data

Length: 18:48
August 10, 2014

By now, most marketing managers and entrepreneurs have heard of big data, but they may not understand its impact on social marketing programs. Joining us to explain is Randy Hlavac, president of Marketing Synergy, a professor in Northwestern University’s Medill integrated marketing communications program and author of the book Social IMC: Social Strategies with Bottom-line ROI. Randy described how to shift from campaigns to real-time engagement, and why doing social listening for your company or brand name is not a good strategy.

Follow Randy on LinkedIn and Twitter - @RandyHlavac - and read his blog on the Marketing Synergy website: msinetwork.com. Follow podcast host David Pittman on Twitter @TheSocialPitt.

To learn more about IBM big data & analytics, visit www.ibmbigdatahub.com, where you’ll find podcasts, videos, blogs and more.

Infrastructure imperatives for advanced analytics

Length: 26:45
August 4, 2014

Organizations today are increasingly dependent on analyzing large volumes of data for strategic and operational decisions—and doing it in a timely fashion. As C-suite executives come to rely on advanced analytics, the importance of a robust IT infrastructure cannot be overstated. Adrian Bowles, founder of STORM Insights, a research and market intelligence firm, conducted research for IBM and documented his findings in a white paper titled “An Executive Guide to Analytics Infrastructure Imperatives for Advanced Analytics.” He has joined us today, along with Rick Perret, IBM’s global marketing leader for big data and analytics infrastructure, to discuss the research he conducted.

Download the complete white paper, “An Executive Guide to Analytics Infrastructure Imperatives for Advanced Analytics

Follow the IT Infrastructure Conversation

Learn about Big Data Analytics for Midsized Business

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata.

For more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com. Follow podcast host David Pittman @TheSocialPitt.

Then and now: A five-year look at analytics studies

Length: 17:07
July 27, 2014

The internationally renowned IBM Institute for Business Value (IBV) is beginning its 2014 survey on analytics. Rebecca Shockley, the global research leader for analytics at IBM Institute for Business Value, recapped some of the key findings from studies conducted over the last five years and how the use of analytics has evolved during that time. Rebecca also described what the research team will be watching for in this year’s study.

You can download all the prior studies at ibm.com/iibv and participate in the 2014 survey at Ibm.co/AnalyticsStudy

Follow the IBM Institute for Business Value on Twitter @IBMIBV  and Rebecca at @rashockley. We also recommend you follow IBM Big Data @IBMbigdata, IBM Analytics @IBManalytics, and podcast host David Pittman @TheSocialPitt

The first ever Forrester Wave for streaming analytics

Length: 13:38
July 21, 2014

Going, going...gone! That phrase has been used by auctioneers to indicate the final bid opportunity for a hot auction item. Now “going, going, gone” is being used in the world of big data. Why? Organizations realize that they need to act faster by analyzing streaming data and taking action in the moment. Streaming analytics identifies opportunities in real time that would be missed using traditional analytic models that require storing, cleaning and querying data.

Is there a business opportunity hiding in your fast moving big data? The answer is yes and the time to act is now. In fact, to quote from new Forrester Wave: Big Data Streaming Analytics Platforms, “The velocity of business demands streaming analytics.” To help you understand fast moving data, Roger Rea joins us to discuss the streaming analytics market and the results of this first-ever Forrester report on streaming analytics platforms.

If you want to learn more about real-time computing, visit www.ibmbigdatahub.com, where you’ll find podcasts, videos, blogs and more.

Developers who want to learn more about InfoSphere Streams should join the StreamsDev community - for developers by developers! Also download IBM InfoSphere Streams Quick Start - ibm.co/streamsqs

Juggler or high diver: How do you work in real time?

Length: 16:44
June 16, 2014

If you take a quick glance at any technology publication (and many business publications as well) you will likely see some reference to real-time. There’s real-time customer service, real-time marketing, real-time analytics and the list goes on. But what does real time mean? Is there a standard definition? Should there be?

Roger Rea, product manager for IBM InfoSphere Streams, joined host David Pittman to share the surprisingly long history of "real-time computing," and explain how to tell if you are a juggler or a high diver when it comes to real-time analytics.

If you want to learn more about real-time computing, visit www.ibmbigdatahub.com, where you’ll find podcasts, videos, blogs and more. Developers who want to learn more about InfoSphere Streams should join the StreamsDev community for developers by developers! https://developer.ibm.com/streamsdev/ and download IBM InfoSphere Streams Quick Start: ibm.co/streamsqs

Transforming potential into action

Length: 18:18
June 8, 2014

Today's customers demand that you know them and deal with them as individuals rather than as part of a generic market. This requires new ways of truly understanding and engaging with them, and big data technologies play a key role in this.

Tom Deutsch, program director for big data and advanced analytics at IBM, described two major use cases for big data analytics: one that affects how an organization finds and interacts with customers (or constituents or patients), and one that helps improve operational efficiency. In particular, Tom encouraged us to look at what happens when the wall comes down between how something is made and how something is used? He advised us to use big data and analytics to focus on the outcomes and the improvements you want to make, and not to worry about the technology.

This podcast accompanies an infographic  titled “Big data and analytics: Transforming potential into action,” which can be found at ibmbigdatahub.com/infographics.

Follow Tom on Twitter @thomasdeutsch and talk with him on LinkedIn, where he’s a frequent contributor. You can also read his posts on ibmbigdatahub.com and ibmdatamag.com. Also follow podcast host David Pittman @TheSocialPitt.

For more information about the IBM big data platform and products, visit www.ibm.com/bigdataFor more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

"Zone Architecture" model explains how big data fits into IT strategy

Length: 15:06
May 26, 2014

Conceptually, big data can be difficult for people to understand. If they can't fully understand it, then it's difficult for them to see how it fits into their strategic IT plans. To help explain the concepts behind big data and its place in IT infrastructure, IBM has developed a "Zone Architecture" built around five zones that relate to how organizations manage data and run analytics. Rick Clements, director of product marketing for IBM Big Data, described the Zone Architecture, as well as the use cases  and types of products typically used within each zone.

You can explore the big data zone architecture in an interactive infographic the lists use cases, provides product information, and shows videos of how clients are operating in each zone. 

For more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

Follow @IBMbigdata on Twitter and also follow podcast host David Pittman @TheSocialPitt.

Real-time analytics in the cloud

Length: 17:31
May 12, 2014

Cloud computing is gaining momentum, and for good reason. Some people consider it for overall IT cost savings, others are drawn to the promise of reduced capital expense and other people are looking to solve pressing IT issues. Kimberly Madia, product marketing manager for IBM big data, joined us to explain how cloud computing is enabling real-time analytics as a service, and what she sees developing in the area of “analytics everywhere.”

You can test out a free version of IBM InfoSphere Streams from ibm.co/streamqs and experiment with real-time analytics.

Follow Kimberly on Twitter @madiakc and follow our host, David Pittman, @TheSocialPitt.

For more information about the IBM big data platform and products, visit www.ibm.com/bigdataFor more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

Big data innovations in retail

Length: 22:12
May 5, 2014

Nearly every company wants to acquire more customers and keep them longer. Yet in some ways, that’s more challenging now than ever with so many options available to consumers. But there is also tremendous opportunity for companies that are using data and analytics in creative and innovative ways. Michael Haydock, IBM Fellow, Distinguished Engineer and Chief Scientist of the Business Analytics and Optimization group, described how one popular food & beverage retailer is marrying billions of transactional records with weather and social media data to create highly personalized promotions.

Follow Michael on Twitter @DrMPH, and follow podcast host David Pittman @TheSocialPitt

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata.

For more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

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