Big Data Use Cases

Social marketing and big data

Length: 18:48
August 10, 2014

By now, most marketing managers and entrepreneurs have heard of big data, but they may not understand its impact on social marketing programs. Joining us to explain is Randy Hlavac, president of Marketing Synergy, a professor in Northwestern University’s Medill integrated marketing communications program and author of the book Social IMC: Social Strategies with Bottom-line ROI. Randy described how to shift from campaigns to real-time engagement, and why doing social listening for your company or brand name is not a good strategy.

Follow Randy on LinkedIn and Twitter - @RandyHlavac - and read his blog on the Marketing Synergy website: msinetwork.com. Follow podcast host David Pittman on Twitter @TheSocialPitt.

To learn more about IBM big data & analytics, visit www.ibmbigdatahub.com, where you’ll find podcasts, videos, blogs and more.

Then and now: A five-year look at analytics studies

Length: 17:07
July 27, 2014

The internationally renowned IBM Institute for Business Value (IBV) is beginning its 2014 survey on analytics. Rebecca Shockley, the global research leader for analytics at IBM Institute for Business Value, recapped some of the key findings from studies conducted over the last five years and how the use of analytics has evolved during that time. Rebecca also described what the research team will be watching for in this year’s study.

You can download all the prior studies at ibm.com/iibv and participate in the 2014 survey at Ibm.co/AnalyticsStudy

Follow the IBM Institute for Business Value on Twitter @IBMIBV  and Rebecca at @rashockley. We also recommend you follow IBM Big Data @IBMbigdata, IBM Analytics @IBManalytics, and podcast host David Pittman @TheSocialPitt

Juggler or high diver: How do you work in real time?

Length: 16:44
June 16, 2014

If you take a quick glance at any technology publication (and many business publications as well) you will likely see some reference to real-time. There’s real-time customer service, real-time marketing, real-time analytics and the list goes on. But what does real time mean? Is there a standard definition? Should there be?

Roger Rea, product manager for IBM InfoSphere Streams, joined host David Pittman to share the surprisingly long history of "real-time computing," and explain how to tell if you are a juggler or a high diver when it comes to real-time analytics.

If you want to learn more about real-time computing, visit www.ibmbigdatahub.com, where you’ll find podcasts, videos, blogs and more. Developers who want to learn more about InfoSphere Streams should join the StreamsDev community for developers by developers! https://developer.ibm.com/streamsdev/ and download IBM InfoSphere Streams Quick Start: ibm.co/streamsqs

Transforming potential into action

Length: 18:18
June 8, 2014

Today's customers demand that you know them and deal with them as individuals rather than as part of a generic market. This requires new ways of truly understanding and engaging with them, and big data technologies play a key role in this.

Tom Deutsch, program director for big data and advanced analytics at IBM, described two major use cases for big data analytics: one that affects how an organization finds and interacts with customers (or constituents or patients), and one that helps improve operational efficiency. In particular, Tom encouraged us to look at what happens when the wall comes down between how something is made and how something is used? He advised us to use big data and analytics to focus on the outcomes and the improvements you want to make, and not to worry about the technology.

This podcast accompanies an infographic  titled “Big data and analytics: Transforming potential into action,” which can be found at ibmbigdatahub.com/infographics.

Follow Tom on Twitter @thomasdeutsch and talk with him on LinkedIn, where he’s a frequent contributor. You can also read his posts on ibmbigdatahub.com and ibmdatamag.com. Also follow podcast host David Pittman @TheSocialPitt.

For more information about the IBM big data platform and products, visit www.ibm.com/bigdataFor more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

"Zone Architecture" model explains how big data fits into IT strategy

Length: 15:06
May 26, 2014

Conceptually, big data can be difficult for people to understand. If they can't fully understand it, then it's difficult for them to see how it fits into their strategic IT plans. To help explain the concepts behind big data and its place in IT infrastructure, IBM has developed a "Zone Architecture" built around five zones that relate to how organizations manage data and run analytics. Rick Clements, director of product marketing for IBM Big Data, described the Zone Architecture, as well as the use cases  and types of products typically used within each zone.

You can explore the big data zone architecture in an interactive infographic the lists use cases, provides product information, and shows videos of how clients are operating in each zone. 

For more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

Follow @IBMbigdata on Twitter and also follow podcast host David Pittman @TheSocialPitt.

Obliterate the wait with more agile database technologies

Length: 14:55
May 19, 2014

Databases have been around for decades, but suddenly there’s renewed interest in database technology. Nancy Hensley, director of marketing and strategy for databases and database systems at IBM, joined the show to explain what is happening in the industry to drive this interest. She also described recent developments such as BLU Acceleration in-memory computing and hybrid database architectures that run in the cloud and help "obliterate the wait." Hensley shared some clients that are using these faster, more agile technologies to lower costs and be more productive. 

Follow Nancy on Twitter (@nancykoppdw) and follow podcast host David Pittman (@TheSocialPitt).

For more information about IBM DB2 with BLU Acceleration, visit www.Ibmbluhub.com where you can download the product and join the BLU for Cloud beta.

For more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

Big data innovations in retail

Length: 22:12
May 5, 2014

Nearly every company wants to acquire more customers and keep them longer. Yet in some ways, that’s more challenging now than ever with so many options available to consumers. But there is also tremendous opportunity for companies that are using data and analytics in creative and innovative ways. Michael Haydock, IBM Fellow, Distinguished Engineer and Chief Scientist of the Business Analytics and Optimization group, described how one popular food & beverage retailer is marrying billions of transactional records with weather and social media data to create highly personalized promotions.

Follow Michael on Twitter @DrMPH, and follow podcast host David Pittman @TheSocialPitt

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata.

For more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

Flashing beer bottles and the Internet of things

Length: 13:43
April 27, 2014

Mark van Rijmenam is founder of BigData-Startups.com, an online resource for big data knowledge. He is a thought leader in area of big data, a frequent speaker at conferences and author of a new book titled “Think Bigger—Developing a Successful Big Data Strategy for Your Business.” Mark talked with us about the many possibilities that the Internet of Things can bring, once millions of devices and sensors are connected and communicating with one another.

Follow Mark on Twitter: @BigDataStartups and @VanRijmenam. Also follow podcast host David Pittman @TheSocialPitt.

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata.

For more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

The world of big data analytics in bioinformatics

Length: 13:02
April 24, 2014

Dr. Charlie Schick, an industry consultant on the IBM big data team focusing on Healthcare & life sciences, joined us to talk about the bioinformatics industry and how pharmaceutical companies and academic research institutions are using big data analytics. He also gave a preview of key activities at the Bio IT World conference in Boston.

Follow Charlie on LinkedIn and Twitter: @Molecularist. Also follow @IBMBigDataHLS for healthcare & life sciences info, and podcast host David Pittman @TheSocialPitt.

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata.

For more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

The Visual Organization: Interview with Phil Simon

Length: 12:30
April 16, 2014

Phil Simon (@PhilSimon) is a frequent speaker and recognized technology expert who consults with companies on how to optimize their use of technology. His contributions have been featured in Harvard Business Review, Inc. Magazine, The New York Times, Wired, The Huffington Post, Fast Company and many other high profile media outlets. His latest book, The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions, showcases several case studies of organizations that are using data in interesting ways. Phil talked with with host David Pittman (@TheSocialPitt) about how data visualization brings big data into the mainstream for more organizations, and how even a small organization can benefit from a visual approach to data.

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata.

For more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

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