Big Data Education

Gaining an advantage from information management

Length: 20:27
August 18, 2014

William McKnight is founder of McKnight Consulting Group, which focuses on helping clients solve business problems using proven, streamlined approaches in information management. He is also the author of a new book titled, "Information Management: Strategies for Gaining a Competitive Advantage with Data."

William talked about the value that many companies are leaving behind by not making the most of their data, and he gave advice on how organizations can become more agile—both in their methodology and mindset.

Follow William on LinkedIn and Twitter (@williammcknight) and on his blog. Follow podcast host David Pittman on Twitter @TheSocialPitt.

To learn more about IBM big data & analytics, visit www.ibmbigdatahub.com, where you’ll find podcasts, videos, blogs and more. 

Social marketing and big data

Length: 18:48
August 10, 2014

By now, most marketing managers and entrepreneurs have heard of big data, but they may not understand its impact on social marketing programs. Joining us to explain is Randy Hlavac, president of Marketing Synergy, a professor in Northwestern University’s Medill integrated marketing communications program and author of the book Social IMC: Social Strategies with Bottom-line ROI. Randy described how to shift from campaigns to real-time engagement, and why doing social listening for your company or brand name is not a good strategy.

Follow Randy on LinkedIn and Twitter - @RandyHlavac - and read his blog on the Marketing Synergy website: msinetwork.com. Follow podcast host David Pittman on Twitter @TheSocialPitt.

To learn more about IBM big data & analytics, visit www.ibmbigdatahub.com, where you’ll find podcasts, videos, blogs and more.

Juggler or high diver: How do you work in real time?

Length: 16:44
June 16, 2014

If you take a quick glance at any technology publication (and many business publications as well) you will likely see some reference to real-time. There’s real-time customer service, real-time marketing, real-time analytics and the list goes on. But what does real time mean? Is there a standard definition? Should there be?

Roger Rea, product manager for IBM InfoSphere Streams, joined host David Pittman to share the surprisingly long history of "real-time computing," and explain how to tell if you are a juggler or a high diver when it comes to real-time analytics.

If you want to learn more about real-time computing, visit www.ibmbigdatahub.com, where you’ll find podcasts, videos, blogs and more. Developers who want to learn more about InfoSphere Streams should join the StreamsDev community for developers by developers! https://developer.ibm.com/streamsdev/ and download IBM InfoSphere Streams Quick Start: ibm.co/streamsqs

Transforming potential into action

Length: 18:18
June 8, 2014

Today's customers demand that you know them and deal with them as individuals rather than as part of a generic market. This requires new ways of truly understanding and engaging with them, and big data technologies play a key role in this.

Tom Deutsch, program director for big data and advanced analytics at IBM, described two major use cases for big data analytics: one that affects how an organization finds and interacts with customers (or constituents or patients), and one that helps improve operational efficiency. In particular, Tom encouraged us to look at what happens when the wall comes down between how something is made and how something is used? He advised us to use big data and analytics to focus on the outcomes and the improvements you want to make, and not to worry about the technology.

This podcast accompanies an infographic  titled “Big data and analytics: Transforming potential into action,” which can be found at ibmbigdatahub.com/infographics.

Follow Tom on Twitter @thomasdeutsch and talk with him on LinkedIn, where he’s a frequent contributor. You can also read his posts on ibmbigdatahub.com and ibmdatamag.com. Also follow podcast host David Pittman @TheSocialPitt.

For more information about the IBM big data platform and products, visit www.ibm.com/bigdataFor more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

Managing big data with SQL-on-Hadoop

Length: 13:23
June 1, 2014

The relational database world has decades of research and experience optimizing SQL access and providing the needed capabilities for mission critical environments. Now, new SQL-on-Hadoop offerings are popping up, which is helping IT departments leverage their existing expertise to move into the big data world.

Jennifer McGinn, product marketing manager for IBM big data, described the benefits of SQL-on-Hadoop and talked about what IBM BigInsights with its integrated Big SQL have to offer.

Learn more about InfoSphere BigInsights and try out the product with a free download at ibm.co/quickstart

To learn more about the technical side of Big SQL, download the Technical White Paper – “SQL-on-Hadoop Without Compromise” from bit.ly/bigsqlhadoop

Follow Jennifer on Twitter @JenMcGinnChi, and follow podcast host David Pittman @TheSocialPitt

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata. For more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

"Zone Architecture" model explains how big data fits into IT strategy

Length: 15:06
May 26, 2014

Conceptually, big data can be difficult for people to understand. If they can't fully understand it, then it's difficult for them to see how it fits into their strategic IT plans. To help explain the concepts behind big data and its place in IT infrastructure, IBM has developed a "Zone Architecture" built around five zones that relate to how organizations manage data and run analytics. Rick Clements, director of product marketing for IBM Big Data, described the Zone Architecture, as well as the use cases  and types of products typically used within each zone.

You can explore the big data zone architecture in an interactive infographic the lists use cases, provides product information, and shows videos of how clients are operating in each zone. 

For more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

Follow @IBMbigdata on Twitter and also follow podcast host David Pittman @TheSocialPitt.

It must be big data's fault

Length: 11:14
May 16, 2014

Some people mistakenly blame big data for failures in their results. If the outcome is bad, it must be big data’s fault, right? Wrong!

You can have the right data and get the analytics wrong. You also need to know how to apply results and take action on them. You can have all of the right data and run the right analytics, but if you don’t feed the results back into your operational processes, you won’t be fully leveraging the data to drive positive change. That’s not a big data failure, that’s an operational issue. This is where major opportunities lie in the near future: going beyond implementing big data for big data’s sake and focusing on driving desired business outcomes.

Follow Tom on Twitter @thomasdeutsch and talk with him on LinkedIn, where he’s a frequent contributor. You can also read his posts on ibmbigdatahub.com and ibmdatamag.com. Also follow podcast host David Pittman @TheSocialPitt.

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata. For more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

Making data scientists smile

Length: 25:12
May 8, 2014

Sri Viswanath is a master inventor in IBM Big Data & Analytics Open Technologies. He is deeply interested in the renaissance taking place in analytics, building on top of emergence of big data and the development of technology to make it applicable in a wide variety of spaces. Sri joined us to talk about IBM InfoSphere BigInsights, which is powered by Hadoop Open Source, and why it is making data scientists smile. He also talked about the free download of IBM BigInsights Quick Start, which you can get from ibm.co/quickstart
 
Follow Sri on LinkedIn and Twitter: @Sri_Few_words
 
For more information about the IBM big data platform and products, visit www.ibm.com/bigdata.
 
For more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

 

Big data innovations in retail

Length: 22:12
May 5, 2014

Nearly every company wants to acquire more customers and keep them longer. Yet in some ways, that’s more challenging now than ever with so many options available to consumers. But there is also tremendous opportunity for companies that are using data and analytics in creative and innovative ways. Michael Haydock, IBM Fellow, Distinguished Engineer and Chief Scientist of the Business Analytics and Optimization group, described how one popular food & beverage retailer is marrying billions of transactional records with weather and social media data to create highly personalized promotions.

Follow Michael on Twitter @DrMPH, and follow podcast host David Pittman @TheSocialPitt

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata.

For more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

Flashing beer bottles and the Internet of things

Length: 13:43
April 27, 2014

Mark van Rijmenam is founder of BigData-Startups.com, an online resource for big data knowledge. He is a thought leader in area of big data, a frequent speaker at conferences and author of a new book titled “Think Bigger—Developing a Successful Big Data Strategy for Your Business.” Mark talked with us about the many possibilities that the Internet of Things can bring, once millions of devices and sensors are connected and communicating with one another.

Follow Mark on Twitter: @BigDataStartups and @VanRijmenam. Also follow podcast host David Pittman @TheSocialPitt.

For more information about the IBM big data platform and products, visit www.ibm.com/bigdata.

For more podcasts, blogs, videos, infographics and other resources, visit www.IBMBigDataHub.com.

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