Podcasts

Get SMART with big data and analytics

March 2, 2015 | 23:47
Bernard Marr, one of the world’s top experts in big data and analytics strategy, made a return visit to our podcast to explain his vision of "SMART big data, analytics and metrics." You may be surprised to learn that he doesn't really like "big data." In fact, he says "the challenge is to build the...

The currency of relevance

February 2, 2015 | 27:29
Trisha Dutta, worldwide product marketing manager for the IBM InfoSphere portfolio, explains what goes into an enhanced 360-degree view, what’s needed to deliver it and the benefits that companies are realizing, including the new opportunity to harness the currency of relevance to more accurately...

Gaining an advantage from information management

August 18, 2014 | 20:27
William McKnight is founder of McKnight Consulting Group, which focuses on helping clients solve business problems using proven, streamlined approaches in information management. He is also the author of a new book titled, "Information Management: Strategies for Gaining a Competitive Advantage with...

Social marketing and big data

August 10, 2014 | 18:48
By now, most marketing managers and entrepreneurs have heard of big data, but they may not understand its impact on social marketing programs. Joining us to explain is Randy Hlavac, president of Marketing Synergy, a professor in Northwestern University’s Medill integrated marketing communications...

Juggler or high diver: How do you work in real time?

June 16, 2014 | 16:44
If you take a quick glance at any technology publication (and many business publications as well) you will likely see some reference to real-time. There’s real-time customer service, real-time marketing, real-time analytics and the list goes on. But what does real time mean? Is there a standard...

Transforming potential into action

June 8, 2014 | 18:18
Today's customers demand that you know them and deal with them as individuals rather than as part of a generic market. This requires new ways of truly understanding and engaging with them, and big data technologies play a key role in this. Tom Deutsch, program director for big data and advanced...

Managing big data with SQL-on-Hadoop

June 1, 2014 | 13:23
The relational database world has decades of research and experience optimizing SQL access and providing the needed capabilities for mission critical environments. Now, new SQL-on-Hadoop offerings are popping up, which is helping IT departments leverage their existing expertise to move into the big...

"Zone Architecture" model explains how big data fits into IT strategy

May 26, 2014 | 15:06
Conceptually, big data can be difficult for people to understand. If they can't fully understand it, then it's difficult for them to see how it fits into their strategic IT plans. To help explain the concepts behind big data and its place in IT infrastructure, IBM has developed a "Zone Architecture...

It must be big data's fault

May 16, 2014 | 11:14
Some people mistakenly blame big data for failures in their results. If the outcome is bad, it must be big data’s fault, right? Wrong!

Making data scientists smile

May 8, 2014 | 25:12
Sri Viswanath is a master inventor in IBM Big Data & Analytics Open Technologies. He is deeply interested in the renaissance taking place in analytics, building on top of emergence of big data and the development of technology to make it applicable in a wide variety of spaces. Sri joined us...

Pages