Acquire Grow and Retain Customers

Four ways big data and analytics transform marketing

Acquire, grow and retain customers with IBM Big Data & Analytics.

Big data and analytics in the manufacturing industry: The Vaasan Group

The Vassan Group struggled to accurately forecast fluctuating sales orders across the Nordic region. As a result, they couldn't effectively plan their resource and production schedule. With IBM Big Data & Analytics, Vaasan gained the ability to predict production requirements and prepare for fluctuating orders ultimately fulfilling 30 percent more orders.

Data, analytics and the insurance industry

With increasing numbers of people turning to social media to reach out to insurance companies, Security First sought a way to better manage its interactions over Facebook, Twitter, LinkedIn and email policyholders in the wake of a catastrophic event.

Big data, analytics and the retail industry: Luxottica

Luxottica Retail North America is the world's largest designer, manufacturer, distributor and seller of luxury and sports eyewear. To make better use of the data on its 100 million customers, and increase marketing effectiveness, Luxottica turned to IBM.

Analytics: A Blueprint for Value - Executive Overview

This 2013 IBM Institute for Business Value study surveyed 900 businesses and IT executives from 70 countries, asking more than 50 questions. The questions were designed to reveal how to translate high-level concepts associated with delivering exceptional business value through analytics into actions that can truly deliver value.

First Tennessee Bank: Applying analytics to drive higher ROI from market programs

Leveraging predictive analytics, First Tennessee Bank is combining a granular understanding of the needs of customer segments with real P&L data to optimize its marketing spend, focusing on programs that deliver the highest ROI.

Acquire, grow and retain customers with IBM Big Data & Analytics - Client Examples

Are you effectively converting your audience insights into added value for your consumers? 80% of CEOs believe they deliver a superior customer experience, but only 8% of their customers agree.