customer analytics

Data, analytics and the insurance industry

With increasing numbers of people turning to social media to reach out to insurance companies, Security First sought a way to better manage its interactions over Facebook, Twitter, LinkedIn and email policyholders in the wake of a catastrophic event.

Acquire, grow and retain customers with IBM Big Data & Analytics - Client Examples

Are you effectively converting your audience insights into added value for your consumers? 80% of CEOs believe they deliver a superior customer experience, but only 8% of their customers agree.

Big Data in Retail: Examples in Action

This use case looks at how savvy retailers can use "big data" - combining data from web browsing patterns, social media, industry forecasts, existing customer records, etc.