With increasing numbers of people turning to social media to reach out to insurance companies, Security First sought a way to better manage its interactions over Facebook, Twitter, LinkedIn and email policyholders in the wake of a catastrophic event.
Big Data Use Cases
Seattle Children's Hospital, one of the leading children's hospitals in the U.S., needed a solution to manage and extract valuable insights from vast amounts of complex data.
This 2013 IBM Institute for Business Value study surveyed 900 businesses and IT executives from 70 countries, asking more than 50 questions. The questions were designed to reveal how to translate high-level concepts associated with delivering exceptional business value through analytics into actions that can truly deliver value.
Leveraging predictive analytics, First Tennessee Bank is combining a granular understanding of the needs of customer segments with real P&L data to optimize its marketing spend, focusing on programs that deliver the highest ROI.
Are you effectively converting your audience insights into added value for your consumers? 80% of CEOs believe they deliver a superior customer experience, but only 8% of their customers agree.
This use case looks at how savvy retailers can use "big data" - combining data from web browsing patterns, social media, industry forecasts, existing customer records, etc.
Brigham & Women’s Hospital, a teaching affiliate of Harvard Medical School, uses a big data analytics solution from IBM to bring the very latest drug interaction data to patients’ bedsides.
The ability to access, manage, connect and understand this data to create actionable insights is critical to improving care and outcomes. This case study looks at how a healthcare alliance of more than 2,700 hospitals and 90,000 additional healthcare facilities enhanced data sharing and analytics through big data technology.
In neonatal intensive care units, where fragile infants are highly susceptible to infections, every second matters. This case study looks at how one hospital used real-time data streaming from health monitors to detect infections sooner.
Learn more about the open data movement and how City Forward is addressing data, the value proposition, and legal challenges associated with enabling open data, view the City Forward Open Data Standards presentation.