Big Data Use Cases

IBM Big Data & Analytics and manufacturing

Mueller needed a customer-focused approach to sales and more data transparency so information could easily be shared throughout the company. With IBM Big Data & Analytics solutions, Mueller empowered all employees to view and analyze company data in near real time, measure individual performances and assess how their work affects the bottom line.

Data, analytics and the insurance industry

With increasing numbers of people turning to social media to reach out to insurance companies, Security First sought a way to better manage its interactions over Facebook, Twitter, LinkedIn and email policyholders in the wake of a catastrophic event.

Seattle Children's Hospital turns big data into better care

Seattle Children's Hospital, one of the leading children's hospitals in the U.S., needed a solution to manage and extract valuable insights from vast amounts of complex data.

Analytics: A Blueprint for Value - Executive Overview

This 2013 IBM Institute for Business Value study surveyed 900 businesses and IT executives from 70 countries, asking more than 50 questions. The questions were designed to reveal how to translate high-level concepts associated with delivering exceptional business value through analytics into actions that can truly deliver value.

First Tennessee Bank: Applying analytics to drive higher ROI from market programs

Leveraging predictive analytics, First Tennessee Bank is combining a granular understanding of the needs of customer segments with real P&L data to optimize its marketing spend, focusing on programs that deliver the highest ROI.

Acquire, grow and retain customers with IBM Big Data & Analytics - Client Examples

Are you effectively converting your audience insights into added value for your consumers? 80% of CEOs believe they deliver a superior customer experience, but only 8% of their customers agree.

Big Data in Retail: Examples in Action

This use case looks at how savvy retailers can use "big data" - combining data from web browsing patterns, social media, industry forecasts, existing customer records, etc.

Big Data in Healthcare: Case Study on Brigham & Women's Hospital

Brigham & Women’s Hospital, a teaching affiliate of Harvard Medical School, uses a big data analytics solution from IBM to bring the very latest drug interaction data to patients’ bedsides.

Measuring and Acting on Data to Improve Healthcare Outcomes

The ability to access, manage, connect and understand this data to create actionable insights is critical to improving care and outcomes. This case study looks at how a healthcare alliance of more than 2,700 hospitals and 90,000 additional healthcare facilities enhanced data sharing and analytics through big data technology.

Improving Care with Real-time Health Monitoring and Intervention

In neonatal intensive care units, where fragile infants are highly susceptible to infections, every second matters. This case study looks at how one hospital used real-time data streaming from health monitors to detect infections sooner.

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