Marketing Department

CMOs recognize that data driven marketing is a priority. The CMO-CIO relationship is vital to data & analytics success in the marketing department.

Acquiring data is approximately 10% of the costs, but 80% of the costs are running analytics1

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61% of CMOs say data acquisition is one of their top 3 priorities for 20142, but 45% of marketing teams lack the capacity for analyzing data3

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53% of CMOs feel the pressure to deliver revenue growth, yet only 27% are working to align product development, sales and marketing4

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IT can partner with the Marketing Department – providing support for data analysis – so they can drive customer acquisition and retention through personalized interactions.

Finance Department

CFOs today realize that data helps them better understand the business environment, allowing them to make decisions about how to invest the organization’s resources in a way that will transform processes and operations.

40% of CFOs say IT grows the business7

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52% of CFOs say data belongs on the balance sheet6

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60% of CFOs say investing in analytics and decision making are among their top IT priorities5

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82% of CFOs see the value of integrating enterprise-wide data, but only 24% think their team is up to the task8

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IT can step in as a partner to develop processes to automate “traditional” finance functions and help with data analysis for transforming other areas of the business.

Operations Department

COOs/Operations Management are faced with the harsh reality of doing more with fewer resources. Analyzing machine-generated data will allow them to uncover insights hidden within all of their operational data.

Top 10 technology trends (for operations management) include data analytics, in-memory computing and integrated ecosystems11

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42% of all data will be machine generated by 20209

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Less than 60% of organizations are tackling workforce analytics - and still use historical data for employee engagement, performance management and talent retention12

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CHROs rank talent development and employee engagement as their top priorities at 87% and 80% respectively13

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70% of leading companies have optimized business processes and workflows through SaaS10

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IT can help the Operations Department through the use of real-time analytics to improve process efficiencies and increase operating margins.