The just-released Forrester Wave Report identifies the vendors who are doing data right, based on a set of hefty criteria that measures factors such as client success, product fit and Forrester client demand. In today's new world of marketing, ask yourself these five questions when analyzing your
Marketers looking to expand their customer base and achieve retention continually contend with cognitive era challenges of rising data influxes from disparate sources. To cut to the chase, what they really need is a tool that predictively and prescriptively offers the means for recommending next-
Social media has taken the retail industry on an extraordinary, tangential path for gaining a deeper understanding of the consumer. See what several big data experts have to say about the impact social media data and analysis of customer conversations have on the consumer experience.
Solving a particular challenge requires understanding it before commencing to solve it. The astronauts on the Apollo 13 mission in 1970, for example, had to apply logic when they suddenly found themselves in the direst of circumstances, and they were able to find solutions through the use of data
Loyalty card programs give retailers valuable insights about their customers' purchasing patterns, providing marketing teams with a way to target promotions and purchasing departments with information on what keeps customers coming back for more.
Ever wonder why customers make the purchases they do? Smart businesses understand the importance of service delivery and an infrastructure that is capable of supporting connected devices and analysis of Internet of Things data to derive insight. Discover how competitive businesses can apply
The significant shifts in the retail industry over the last several years are certainly no secret. Industry dynamics have given rise to disruptive innovation while knocking established brands asunder. Through lift analytics, real-time product affinity analyses that identify products often sold
As CP companies continue to evolve strategies on driving brand loyalty and market differentiation, not only do they need to leverage the proliferation of consumer data, advances in analytics and digital marketing technology to engage consumers with greater relevance and timeliness, they also need
In this era of the connected, smarter traveler, we’ve come to expect our service providers to "know me and serve me, not just sell me.” Are your travel service providers speaking to you with the level of awareness and knowledge that you expect?
Through IBM predictive analytics, the Girl Scouts of Eastern Pennsylvania is able to better understand and retain its declining member base now that it has insight into which girls tend to stay with the organization longer.
Insurers investing in the science of data and analytical capabilities can now monetize their data with greater certainty, creating value by customizing one-on-one policyholder interactions and personalized offers that quickly service their requests. Read the story that data can tell for insurance