Loyalty card programs give retailers valuable insights about their customers' purchasing patterns, providing marketing teams with a way to target promotions and purchasing departments with information on what keeps customers coming back for more.
Ever wonder why customers make the purchases they do? Smart businesses understand the importance of service delivery and an infrastructure that is capable of supporting connected devices and analysis of Internet of Things data to derive insight. Discover how competitive businesses can apply
The significant shifts in the retail industry over the last several years are certainly no secret. Industry dynamics have given rise to disruptive innovation while knocking established brands asunder. Through lift analytics, real-time product affinity analyses that identify products often sold
As CP companies continue to evolve strategies on driving brand loyalty and market differentiation, not only do they need to leverage the proliferation of consumer data, advances in analytics and digital marketing technology to engage consumers with greater relevance and timeliness, they also need
In this era of the connected, smarter traveler, we’ve come to expect our service providers to "know me and serve me, not just sell me.” Are your travel service providers speaking to you with the level of awareness and knowledge that you expect?
Through IBM predictive analytics, the Girl Scouts of Eastern Pennsylvania is able to better understand and retain its declining member base now that it has insight into which girls tend to stay with the organization longer.
Insurers investing in the science of data and analytical capabilities can now monetize their data with greater certainty, creating value by customizing one-on-one policyholder interactions and personalized offers that quickly service their requests. Read the story that data can tell for insurance
Much of the disconnect between employees and customers stems from the inability to access and quickly weave customer data into accurate customer insight. How can organizations keep pace with customers while equipping and empowering employees? And what can businesses do to reduce the time employees
We all know we need to use insight to engage with customers, the question most of us are still grappling with is how? How do we create a strategy for handling big data and is there anything we can learn from the sports teams like England Rugby about how they use analytics to engage their fans?
With so much potential for big data, it’s important to take a step back and examine what can actually be accomplished with it. In the #CXO (Customer Experience Optimization) Twitter chat on January 27, 2014 there were several opinions on whether data always creates an advantage.