Consumers want everything on demand because virtually anything is one click away from their smartphones. See how the race is on for marketers to give customers what they want, when and where they want it by unleashing the power of data, analytics and cognitive computing to redefine the customer
Fraud detection and prevention are critical, but the banking industry needs to see beyond fraud. By effectively using cybersecurity assessment tools, banking regulators and institutions along with the financial services industry need to intelligently adapt and be ever-vigilant against the rise in
Missing the mark in customer segmentation marketing can be detrimental for consumer product companies. Marketing consumer products demands a fluid, dynamic process for customer segmentation that is in sync with today’s consumer. Learn more about how cognitive analytics leverages consumer and
In the media and entertainment industry, audience analysis should be priority one for executives. Listen to an audio presentation of a white paper that explores the industry trends and highlights that can drive widespread adoption of audience analytics.
The just-released Forrester Wave Report identifies the vendors who are doing data right, based on a set of hefty criteria that measures factors such as client success, product fit and Forrester client demand. In today's new world of marketing, ask yourself these five questions when analyzing your
Marketers looking to expand their customer base and achieve retention continually contend with cognitive era challenges of rising data influxes from disparate sources. To cut to the chase, what they really need is a tool that predictively and prescriptively offers the means for recommending next-
Social media has taken the retail industry on an extraordinary, tangential path for gaining a deeper understanding of the consumer. See what several big data experts have to say about the impact social media data and analysis of customer conversations have on the consumer experience.
Solving a particular challenge requires understanding it before commencing to solve it. The astronauts on the Apollo 13 mission in 1970, for example, had to apply logic when they suddenly found themselves in the direst of circumstances, and they were able to find solutions through the use of data
Loyalty card programs give retailers valuable insights about their customers' purchasing patterns, providing marketing teams with a way to target promotions and purchasing departments with information on what keeps customers coming back for more.
Ever wonder why customers make the purchases they do? Smart businesses understand the importance of service delivery and an infrastructure that is capable of supporting connected devices and analysis of Internet of Things data to derive insight. Discover how competitive businesses can apply
The significant shifts in the retail industry over the last several years are certainly no secret. Industry dynamics have given rise to disruptive innovation while knocking established brands asunder. Through lift analytics, real-time product affinity analyses that identify products often sold
As CP companies continue to evolve strategies on driving brand loyalty and market differentiation, not only do they need to leverage the proliferation of consumer data, advances in analytics and digital marketing technology to engage consumers with greater relevance and timeliness, they also need