In part seven of this series, we looked at the second key stage within the analytics lifecycle (Analyze), which focuses on analyzing the data and identifying the insights most likely to create a positive business impact. In part eight we will examine recommendations and practical actions for the
Working journalists are locked into a never-ending race against time. Not only are reporters always up against deadlines, but they are constantly scrambling to make sure they break the news before the competition. As more people turn to online news sources (including, but not limited to traditional
We are in a new era of big data where organizations must leverage modern warehouse technologies (appliances, in-memory) to reduce cost and speed up analytics. "A modernized data warehouse takes advantage of new in-memory capabilities and IBM PureData for Analytics, powered by Netezza and DB2," says
Nearly every company wants to acquire more customers and keep them longer. Yet in some ways, that’s more challenging now than ever with so many options available to consumers. But there is also tremendous opportunity for companies that are using data and analytics in creative and innovative ways.
Using IBM Smarter Commerce technology to help ensure timely response to policyholders.
“When customers contact us through their iPhones, Facebook, Twitter, LinkedIn or email, they receive the same timely attention as when they call the company or go to our web portal.” —Werner Kruck, chief
Some companies in the media and entertainment industry are monitoring social media and integrating social data with other data to form elaborate predictive analytics models. Graeme Noseworthy (Twitter: @graemeknows) describes how they are doing this and what they've learned along the way, including
In my first post I introduced the idea that most “big data” isn’t really big at all, and doesn’t conform to Gartner’s 3V’s. Instead, I've suggested that there’s benefit in focussing on “broad data”, or the use of many different sources of data to give us richer information. We put forward 4O’s of