Data is useful in any industry whether automotive, electronics or broader manufacturing. But what about for sports franchises? With Super Bowl 50 in the rearview mirror, there were a few ways that IBM was able to put user data to work, both for sports franchises, and for the fans themselves.
Advanced analytics, reporting and aggregation software for social media is everywhere these days. As a social media manager, my job is to keep testing out these tools all the time. In all of this testing, seeing a disruptive product that makes you stop and think is rare. And yet I’m pleased to say
Ever wonder why customers make the purchases they do? Smart businesses understand the importance of service delivery and an infrastructure that is capable of supporting connected devices and analysis of Internet of Things data to derive insight. Discover how competitive businesses can apply
Large municipalities need to be ever vigilant in providing essential health, safety, security, social, traffic and other services. What better way to glean their citizens’ sentiments on these matters than capitalizing on social media data channels such as Twitter?
At IBM Insight, we have sessions specifically geared to the media and entertainment industry—your industry. But, we don't want you to just come and listen to us talk about audience analytics and demand forecasting. We want you to switch hats so we can listen to you.
Throughout the year, I’ve been participating in a series of day-long “Art of the Possible” sessions with clients that run the gamut of media and entertainment. I’ve met with cable companies, broadcast TV providers, movie studios, sports networks and beyond. These sessions are intense, provocative
In order to deliver deeper insight, organizations must be able to leverage and integrate the growing amounts and different types of data together to reveal different perspectives and so, get closer to the “truth." Transactional, freeform, sentiment, clickstream data and more help create a richer
Some companies in the media and entertainment industry are monitoring social media and integrating social data with other data to form elaborate predictive analytics models. Graeme Noseworthy (Twitter: @graemeknows) describes how they are doing this and what they've learned along the way, including