Avoid the productivity drain and customer frustration caused by content fragmentation. Keep the courtship period with customers alive by ensuring employees have unfettered access to enterprise content that can keep the customer experience harmonious. See how in a new IBM Enterprise Content
Marketers looking to expand their customer base and achieve retention continually contend with cognitive era challenges of rising data influxes from disparate sources. To cut to the chase, what they really need is a tool that predictively and prescriptively offers the means for recommending next-
What do you do during the calm before the storm? Discover how insurers can harness weather data in their operations to offer weather alerts for policyholders, helping prevent claims while boosting customer retention.
When customers of telecommunications providers experience poor service, they readily switch service providers. By leveraging analytics, telecommunications providers can enhance the customer experience while minimizing customer churn and increasing customer loyalty.
Compliance can mean much more than a regulatory headache if you let it. By reimagining compliance as a chance to innovate in its market, Turkish telecom provider Turkcell turned a bureaucratic headache into a business opportunity.
Companies everywhere are refocusing on the consumer, trying to become better acquainted with their customers in hopes of offering personalized offers and service that will keep consumers loyal and enthusiastic. Dealing with customers on an individual basis isn’t impossible for an organization that
Predictive analytics is bringing businesses and their customers together, creating value in the intersection of the two. Discover how you can transform your customer engagements by providing the marketing interactions your customers desire.
Attend IBM Insight 2015 to follow the latest trends in insurance analytics, including telematics, weather events and predictive customer insights. Check out this list of insurance-related sessions to begin planning your Insight schedule now.
No matter the industry, organizations are increasingly seeing the merits of learning more about their customers to inform the generation of intelligent, targeted offers. Take a look at five key questions commonly heard from executives in a range of industries about establishing predictive customer
As a financial advisor, you probably hear your clients, but do you really listen to them? When you develop a superior listening ability, success follows. Fortunately, analytics offers a new and better way to listen to your clients, resulting in unprecedented insight based on data from client
Regardless of industry or line of business, predictive analytics can help enhance operational processes, improve customer relationships and much more. This transformational technology enables you to use statistical models to optimize the performance of existing operations, recommend courses of
Customer-centric banking is providing tangible benefits to banks that want to increase customer lifetime value. By understanding your customers as individuals, you can tailor your marketing offers according to their needs and preferences.