The consumer packaged goods (CPG) industry is changing in a big way. Developed and emerging markets are more fragmented than ever as consumers are relying on multiple channels to research and purchase products. As a result, the consumer product analytics field is growing in importance. Leveraging
Many companies ask themselves how they can adapt to the current technological landscape. Workforce analytics alone are not enough. Developing and managing talent and workforce along with strong advocacy to champion transformation leads to successful outcomes.
Marketing comes down to demand generation, and that requires at least a rough idea of what makes people tick. In other words, it demands at least a passing familiarity with human psychology (though most of the pop psychology that pervades marketing is laughably shallow and, more often than not,