Missing the mark in customer segmentation marketing can be detrimental for consumer product companies. Marketing consumer products demands a fluid, dynamic process for customer segmentation that is in sync with today’s consumer. Learn more about how cognitive analytics leverages consumer and
For consumer product companies to leverage sales and increase overall growth, professional development is a top priority for the VP of sales. These data-driven practices can help identify the right areas of focus and ROI opportunities.
In this omni channel world, consumers leave clues about their purchasing decisions at every touch point. What data analytics can you leverage to optimize your marketing message and merchandising? Well, it turns out, a lot.
Traditional transportation models are converging around the development of smart cars—also known as cognitive vehicles—while new, disruptive technologies are coming to the forefront in various industries. But what are the possibilities when these different developments can be unified for the
Three consumer products experts discuss the opportunities and challenges associated with enhancing the value of analytics in their industry in a conversation recorded during the IBM Insight 2015 conference, IBM’s largest annual data and analytics event.
"It’s the single biggest thing that ever happened to me. It really caught me off guard. " Mike Haydock on learning he's become a new IBM Fellow
Mike Haydock, one of the top data scientists in the world and a leading voice in the big data and analytics discussion has just been named an IBM Fellow