Traditional transportation models are converging around the development of smart cars—also known as cognitive vehicles—while new, disruptive technologies are coming to the forefront in various industries. But what are the possibilities when these different developments can be unified for the
What can predictive analytics do for a sports club? Behavior-based predictive analytics technologies provided by IBM are poised to help the Ottawa Senators professional hockey club understand better than ever before the individual consumers who make up its fan base.
Cognitive analytics is innovating and evolving rapidly. Expert predictions in this area are essential for organizations that plan to leverage cognitive analytics in their big data analytics strategies in 2016 and beyond
Join us for more insights from Insight as we discuss weather and the insight economy with new media broadcaster Nick DiMeo, host of the F5 Live: Refreshing Technology livecast and the IBMGO interview series.
Opinions differ on who, exactly, is a citizen data scientist, but one thing is for certain—they’re ushering in the cognitive era in ways never before imagined. Join a panel of social VIPs at IBM Insight 2015 to hear their take on citizen data scientists and their role in the modern data paradigm.
To kickstart my Insight 2015 experience, I chatted with several insight economy thought leaders to learn more about the insights that are helping them reinvent their industries. Read on for your own look through the eyes of some of the thought leaders attending this week’s conference.
Criminals today are much more agile than ever and have moved from picking pockets to picking our private data and wreaking havoc on governments, hospitals and schools. Are we as citizens to blame with our oversharing of data and demand for connected devices? Law enforcement needs to employ
Audiences can be exquisitely fickle. What they respond to at any given moment is, if not entirely unpredictable, highly resistant to tidy formulas. Predictive audience analysis can be vital for personalization and targeting and engaging customers. Discover how data-scientific tools for performing
Effective shopper marketing means personalizing your message. Discover how one retail beauty business underwent a total makeover of how it targeted and interacted with consumers, creating a holistic consumer experience.
Weather can be just as important a factor in retail success as location is. Both by boosting planning efficiency and by mitigating supply chain risk, weather data analytics can help retailers predict and meet customer demand—rain, snow or shine.
There's a consensus among retailers: the personalized experience is a must. As researchers at Brand Keys found, brands that can match consumers' emotional expectations are better able to engage customers and foster loyalty.
Armed with smartphones and Internet connections, brands and buyers are
Wealth management firms are challenged by the digital disruption transforming their industry. What does the future of wealth management look like for clients and financial advisors? Explore the five defining characteristics of the future of wealth management, and consider how leveraging