Financial institutions need comprehensive analytics to build a strong bank fraud detection strategy. Advanced analytics software provides the tools necessary for banks to recognize and act on suspicious patterns, quickly notify customers of fraud incidents and position themselves for faster
Today's banking environment and ever-changing digital technologies require financial institutions to embrace banking customer analytics with a new view: understanding customer behavior in a digital world has immense value.
Customer-centric banking is providing tangible benefits to banks that want to increase customer lifetime value. By understanding your customers as individuals, you can tailor your marketing offers according to their needs and preferences.
In a recent #CXO Twitter chat Jim Marous, SVP, Corporate Development at New Control and Bank Marketing Expert, lead a spirited conversation on “Innovation in Banking." Here is a glimpse of that discussion.
Leveraging predictive analytics, First Tennessee Bank is combining a granular understanding of the needs of customer segments with real P&L data to optimize its marketing spend, focusing on programs that deliver the highest ROI.