Compliance can mean much more than a regulatory headache if you let it. By reimagining compliance as a chance to innovate in its market, Turkish telecom provider Turkcell turned a bureaucratic headache into a business opportunity.
Loyalty card programs give retailers valuable insights about their customers' purchasing patterns, providing marketing teams with a way to target promotions and purchasing departments with information on what keeps customers coming back for more.
Research from International Customer Management Institute (ICMI) reveals that only 25 percent of companies feel that their customers are "extremely engaged." How, then, can companies increase customer engagement to cultivate fans? Is creating the same passion in customers as sporting teams a myth?