Loyalty card programs give retailers valuable insights about their customers' purchasing patterns, providing marketing teams with a way to target promotions and purchasing departments with information on what keeps customers coming back for more.
Research from International Customer Management Institute (ICMI) reveals that only 25 percent of companies feel that their customers are "extremely engaged." How, then, can companies increase customer engagement to cultivate fans? Is creating the same passion in customers as sporting teams a myth?
In a recent Twitter chat, Jennifer Maldonado, Sr. Program Manager, Global Client Experience Cornerstone OnDemand lead a lively discussion on “The Matter of Loyalty.” Here is a glimpse of that conversation.